Brands
Rajnigandha Pearls radiates goodness in new TVC
MUMBAI: Mouth freshener brand, Rajnigandha Pearls has rolled out its new TVC with Bollywood actor and its brand ambassador, Priyanka Chopra. The brand showcases acts of kindness extended to strangers with heart-warming narratives reflecting the brand’s philosophy.
The TVC, conceptualised by L&K Saatchi & Saatchi has a unique and interesting plot, which weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes. The commercial, with its stillomatic presentation, is devised to intrigue and hold the viewers’ attention.
The film revolves around Priyanka who comes across various situations that have a flip side and are initially deceptive. It begins with her walking in a market street. She observes that people around her, are behaving unusually as she sees a waiter pushing a woman with shopping bags in her hands. She is momentarily disturbed, but within seconds, realises that the waiter was saving the lady from a flower pot that had toppled and is about to hit her. Gradually as she moves ahead, she comes across a series of such events that look offending or demeaning at first sight, but the goodness hidden behind these acts come alive after a slight pause.
Actor Priyanka Chopra says, “I don’t think there is anything better than spreading goodness in this world and it’s great that Rajnigandha Pearls has decided to highlight that. We all have goodness inside us, and all around us, we just have to open our minds to see it. It’s these random acts of kindness that make the world go round.”
DS Group associate VP marketing Rajeev Jain adds, “Goodness inside, shines outside’ is an aphorism fostered by Rajnigandha Pearls. Being the brand’s core essence, this inner goodness or achchai not only stands out in all our communication but also goes into the making of Rajnigandha Pearls, a premium mouth freshener. In this thought-provoking campaign, we are highlighting such acts of goodness. The TVC leaves a feel good factor with a memorable message that reveals goodness in various little situations.”
L&K Saatchi & Saatchi executive vice president Sanjeev Gauba mentions, “The tagline and the philosophy is what we wanted to showcase it by depicting caring individuals going out of their way to help strangers.”
Leveraging on the success of earlier campaigns and growing demand, this new integrated campaign will be advertised on TV, radio, digital, outdoor, print and BTL
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
