MAM
Rajiv Gopinath new CCO at Starcom India
MUMBAI: In a bid to enhance strategic product and delivery and usher in greater opportunities, Starcom India (Starcom) has appointed Rajiv Gopinath as its chief client officer (CCO). Gopinath will interface with key clients and will bring in perspective on businesses, enabling the company to develop strong client relationships.
Gopinath’ s last stint was in East Africa where he headed planning on Coca-Cola, Procter & Gamble (P&G), and other local businesses across seven sub-Saharan African markets. Prior to that, he was in China where he did extensive planning on P&G.
“The dynamic marketing communications landscape is both a challenge and an opportunity. It calls for upstream strategies that bring in radical business transformation for brands,” said Starcom India group CEO Mallikarjun Das. “Starcom today is as much a business partner as a communications partner, offering deep-level category insights, data-driven personalised communication, real-time marketing and predictive models. We map the full consumer journey and come up with effective, media-neutral, integrated solutions.” Das said that Gopinath, with his experience and thought leadership, would enhance Starcom’s strategic offering still further and deliver the desired business results for clients.
Said Gopinath, “Starcom is one of the few agencies that has truly has a pulse on the consumer and can leverage the power of integrated communications. It has great expertise on the evolving media product and a wonderful set of clients. I am delighted to get this opportunity and look forward to it.”
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
