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Rajeev Sharma moves on from Leo Burnett

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MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

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Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

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MAM

Shah Raza returns full-time as NDTV national revenue head – government

Raza resumes leadership in government sales after a brief part-time stint

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NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.

Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).

A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.

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With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.

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