Digital Agencies
Raising iBrows launches operations in Mumbai
MUMBAI: Raising iBrows, a leading Audience Engagement Specialist with a wide range of services, announced today the launch of its operations with the opening of its new office in Mumbai.
Raising iBrows’ Audience Engagement Services have enabled brands across a wide range of businesses to transform the way they engage with their prospects and customers. With multiple points of engagement in a connected world, Raising iBrows brings deep understanding, insight and expertise of user experience, user interface design, technologies and applications for brands to offer the best possible experience to their audiences at the point of engagement, no matter what the size of the screen. This improves the experience of those engaging with them, increases productivity, and growth in customers and revenues.
Speaking on the launch of operations in Mumbai, David Appasamy, Chairman, Raising iBrows, said, “We are excited to launch our services in Mumbai and look forward to partnering with brands and businesses to transform the experience they provide across multiple points of engagement. Ganapathy Vishwanathan, with years of experience in marketing, advertising and communications, heads the team, while Carl Noronha, our Head of Engagement Strategies, is based in this office. Together, they bring years of expertise and experience to bear on the brands we are entrusted with.”
Ganapathy Viswanathan, Head-?Mumbai Office, Raising iBrows, has many years of marketing, brand and business management experience with Ogilvy & Mather, RMG David and 20:20 MSL. Speaking on the launch of operations, he said, “Mumbai has always been a vibrant centre for businesses and brands in India, and we look forward to expanding our client base in the city. Our cutting edge design, technology and services will give an edge to companies and brands as they have to our clients across verticals.”
Carl Noronha, Head-? Engagement Strategies, Raising iBrows, has over 25 years of experience in marketing and advertising, and was Creative Director at Leo Burnett, Sify and Dzine. He was in charge of design for Sify’s consumer portal, and the architect of India’s first and largest online community. Commenting on the Mumbai Launch, Carl Noronha said, “Our expertise is relied upon by clientele across real estate, finance, media, healthcare, information technology, educational institutions, lifestyle and jewelry, foods, fashion, automobiles and paints. We are happy to be able to offer our experience and services to brands and businesses in Mumbai”.
The company currently has offices in Chennai and Mumbai, with plans to expand its footprint further in India and overseas.
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
