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Rahul Nangia gets promoted as L&K Saatchi & Saatchi national creative director
MUMBAI: L&K Saatchi & Saatchi has elevated Rahul Nangia to the position of joint national creative director, alongside Charles Victor. The move is a clear indication of the emphasis the organisation wants to put in its creative leadership space in order to live up to its global iconic reputation. Nangia henceforth, will report to L&K Saatchi & Saatchi CEO and managing partner, Anil Nair.
L&K Saatchi & Saatchi, co owner, chairman and managing director Praveen Kenneth said, ““Our focus over the last decade has been to build a strong business foundation and strong client partnerships. We have a great reputation of being thought leaders and it is but natural for us to establish a strong creative reputation to maximize our to serve our clients.”
Rahul has been credited with the creation of the iconic ‘Hum Mein Hain Hero‘ punchline during the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda. His association with the organisation goes back by seven years and his contribution has been significant in some of its highly acclaimed work with accounts like Jockey, Thomas Cook, VIP Skybags and recently, pepperfry.com, to name a few.
Charles Victor, with whom Nangia shares the designation, has been serving L&K Saatchi since 2006 and is placed as the National Creative Director.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
