MAM
Raho Safe distributes free sanitary pads to Neemka District Jail inmates
NEW DELHI: Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, recently distributed free sanitary pads to over 60 female inmates of Neemka, District Jail Faridabad. The drive was undertaken as a part of the brand’s #HaqSePERIOD campaign which emphasizes on every girl and woman’s right to safe and hygienic periods. Over 144 packets containing around 864 Raho Safe sanitary pads and educational booklets on menstrual hygiene were given to all inmates.
There are nearly 336 million menstruating women in India but only 121 million (roughly 42 per cent) use sanitary napkins. Despite the progress in addressing the taboo against menstruation and access to pads, there is still room for improvement. Pee Safe and its sister concern Raho Safe have been actively campaigning to focus on this aspect through various initiatives such as #HaqSePERIOD.
Pee Safe and Raho Safe founder Vikas Bagaria said, “It was while I was reading an article that I understood that even female inmates across India lack access to sanitary pads. They are also deprived of the amount of water required during menstruation. We have been spreading awareness on removing the stigma against periods. It was time to go a step further and ensure that women and girls have access to menstrual products irrespective of their socio-economic status. We want to be an enabler in removing period poverty from the country. We have started with Neemka District Jail in Faridabad, covering 2 months of their menstrual cycle and a small interactive session on menstruation.”
Raho Safe aims to reach out to as many prisons in Rajasthan and Haryana in the coming months. The brand will be tying up with more prisons going forward. Raho Safe, launched in March 2020, brings in affordable products such as sanitary pads, disinfectants, and hand sanitisers. Raho Safe recently brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador for two years. Raho Safe has been undertaking various campaigns to advocate the cause of personal hygiene and developed goodwill and trust amongst its consumer base.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
