Brands
Rage Coffee rebrands its visual identity
Mumbai: Homegrown FMCG brand Rage Coffee has announced the launch of its rebranded logo, colors, aesthetics, and packaging. The brand comes with a new visual identity to create a more enhanced connection with a wider and more evolved audience through this modern brand ambiance.
As one of the fastest-growing FMCG brands in India, Rage wants to create a more comprehensive community of consumers through some revamped brand touchpoints/creatives. The revamped creatives are designed to create more meaningful conversations, connections, and bonds with the evolved and diverse set of audiences that Rage Coffee caters to. A consistent theme that is ingrained with the changes is the reflection of the company’s achievements, success, and resilience. It also exhibits a sense of gratitude to all the loyal consumers who’ve helped the brand grow, said the statement.
The brand would still align with the already established brand identity, which reflects the energy, dynamism, and the virtues of learning and winning; basically, to never give up and be yourself – bold, straightforward, and ambitious, it added.
Commenting on the creative rebranding of the company, Rage Coffee founder and CEO Bharat Sethi said, “Rage has long been known as a highly passionate and lovable brand. We are a caffeine innovation brand that has disrupted the conventional coffee market with our trailblazing products.”
He added, “We are immensely grateful to be backed by a strong community of consumers. However, there was a tiny prejudice towards our target audience. We want to broaden our community perspective to include Rage as the premium coffee brand for all age groups. The revolutionary re-invention of the creatives will expand our brand’s reach while remaining true to our existing brand identity and native DNA.”
Brands
Workday unveils Sana, a new AI tool for businesses
New conversational interface, 300+ skills and deep integrations aim to turn AI from sidekick to operator
CALIFORNIA: Workday has fired a fresh salvo in the enterprise AI race, rolling out “Sana”, a system it touts as “superintelligence for work”, designed not merely to assist, but to act. The pitch is blunt: stop dabbling with disconnected copilots and start letting AI run the plumbing of business.
Unveiled globally on March 20, Sana arrives as a three-part stack, Sana for Workday, a conversational interface; a self-service agent with more than 300 skills; and Sana Enterprise, which plugs into tools from Gmail and Outlook to Salesforce and Slack. The aim is to collapse the sprawl of enterprise software into a single AI-led workflow engine.
At its core, Sana promises four things: find, act, build and automate. Employees can query internal data, execute tasks such as updating records or contracts, generate dashboards, and trigger multi-step workflows, all within the same interface. The twist is where it sits, inside Workday’s existing systems, inheriting their permissions, compliance rules and audit trails.
“AI only works in the enterprise when it’s connected to trusted, deterministic systems,” said Aneel Bhusri, co-founder and chief executive. “Sana is what brings it all together… a powerful way for people to search, reason and orchestrate work across the enterprise.”
The critique of current AI deployments is familiar, flashy pilots, little real impact. Workday’s answer is to embed intelligence where decisions are made and actions executed. Gerrit Kazmaier, president, product and technology, framed it as a shift from suggestion to execution: “AI agents take action using trusted context, not just provide suggestions… a single experience where AI is embedded directly in the flow of work.”
Early adopters suggest traction. Berner claims 90 per cent adoption within 40 days, scrapping 400 ChatGPT licences. Cheffelo calls Sana its “AI backbone”, while Telavox says the conversation has shifted from automating tasks to reimagining entire processes.
Analysts, too, see a broader play. Josh Bersin described the integration as “a major milestone”, arguing it could reshape both customer and employee experience by making AI-native workflows the default.
Sana is being bundled via Workday’s Flex Credits, no separate licence, no added paywall, a move that lowers friction and speeds adoption. Meanwhile, Sana Enterprise extends the system beyond Workday, allowing users to search documents, schedule meetings or track project tickets across multiple platforms in one conversation.
The bet is clear: whoever controls the workflow, controls the future of enterprise software. With Sana, Workday is trying to move AI from a helpful assistant to an invisible operator. If it works, the software menus may vanish, and with them, the way work itself is done.
