MAM
Rado looks at broadening appeal with Hritik; launches HyperChrome collection
MUMBAI: Swiss watch brand Rado has launched its HyperChrome collection. The company which recently launched its first TVC in India featuring its brand ambassador Hritik Roshan is looking at broader consumer appeal.
32 models are available in the HyperChrome collection priced between $1000 – $4000 to address different consumer price points. The company says that the product represents a step forward in terms of design.
Rado CEO Mathias Breschan said that Roshan was chosen not just because he is stylish but also because he is a credible brand ambassador. “Hritik Roshan is dynamic. He takes risks to innovate and looks to reinvent himself. Rado shares similar attributes. We are convinced that the TVC will help raise Rado’s profile. We are looking at the younger generation as well which is why we have got in a sporty look to our collection”.
Roshan said that the ad made him look good. “I thought that it would be an easy shoot as this is a watch brand. But I woke up at 5 am and ran for 10 hours. Rado pushes not just its own boundaries itself but also the boundaries of people who work for it. I did somersaults on moving vehicles which I have never done before. In some key shots I when the watch grazes against the metal of automobiles I put in extra effort but nothing happened to the watch. It proved to be resistant. It showed its potential. Success is not about money, fame. It is about time management and finding time to do all the things that you want to do. The product is about perfection. Perfection is hard to find when you are in a sea of mediocrity. Rado stands for perfection”.
The ad sees Roshan wake up late for his friends engagement party. Not wanting to let his friend down he rushes for the event. He tests the scratch resistance ability of the watch.a
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
