MAM
Radio Mirchi swells ad rates by 25%
MUMBAI: On the heels of recently launching new radio stations in Bangalore, Hyderabad and Jaipur, the Entertainment Network India Ltd, which manages the brand Radio Mirchi has introduced a hike in spot prices ranging between 10 and 25 per cent for all their stations.
The prices for their older network of seven stations – Mumbai, Delhi, Chennai, Kolkata, Ahmedabad, Pune & Indore – have gone up by 25 per cent and for the newly launched stations an increase of 10 per cent has been announced from the introductory prices of April when the stations were launched, according to an official release.
Radio Mirchi sales head Naveen Chandra says that the price increase was part of the normal price increase the brand takes every September.
Radio Mirchi, Chandra adds, “Radio Mirchi had quickly attained leadership status in the Bangalore, Hyderabad and Jaipur markets and added to its significant lead over its competition in Delhi, Mumbai, Chennai and Kolkota.”
Chandra further states that Radio Mirchi was the only medium to provide large numbers of urban audiences when compared with TV where audiences are increasingly fragmenting and the reach is significant outside of the urban areas. Radio Mirchi for instance delivers 15.5 million listeners on a daily basis in its 10 cities of operation, compared with a reach of 9.9 million for Star Plus and a cumulative reach of 10.1 million for all the No. 1 newspapers in these 10 markets.
Given the fact that radio is 60 per cent as effective as television in building awareness, while coming at a cost of just 14 per cent, it was felt that pricing for radio could increase marginally in the Indian context.
In the April – June 2006 period, Radio Mirchi’s revenues grew by 63 per cent compared to the same period last year, informs an official release.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
