MAM
Radio Mirchi Mumbai celebrates four years of sizzling
1, 2, 3…4 and going strong
Radio Mirchi Mumbai celebrates 4 years of sizzling!
Khushi ka nahi mila ap tak bahana? Radio Mirchi ka 4 birthday jo he manana!!
Kyonki Mirchi sunnewale always khush!
Mumbai: April 24, 2006
Commencing its fourth year birthday anniversary on April 24, 2006 with a bang, the 21 lakh listeners of Radio Mirchi 98.3 FM from across Mumbai have reason enough to celebrate with India’s spiciest radio station.
Radio Mirchi has undertaken a makeover – a new youthful FM radio station with a strong Mumbai connect – totally cosmopolitan in style and with lots of pizzazz and attitude!!! The playlist will also be much younger with songs from 1985 onwards. Radio Mirchi will launch Mumbai’s very own sleuth – “Secret Shinde… Pehele Tehkikaat, Phir Vaat” whose job will be to investigate various happenings in the city, and update Mumbaikars on his findings.
According to Bipasha Banerjee, AVP Programming, Radio Mirchi Mumbai, “Radio Mirchi takes pride in providing its listeners with entertainment, and what better way to kick off our 4th Birthday with lots of changes and the introduction of Secret Shinde – the perfect Mirchi mix of fun and laughter to keep our tuners always khush!!”
For Radio Mirchi 98.3 FM, listeners’ interest has always been top priority. Being the Category builder, through the years, Radio Mirchi continues to provide its audience ‘mirch, masaala and masti’ in all things that matter – Bollywood, Mumbai city and of course day to day life!! Therefore, the equation always stands as Radio Mirchi listeners = Always khush!!
About Radio Mirchi
Radio Mirchi is India’s largest private radio network and is owned by Entertainment Network (India) Limited, a Times Group company. Over 11 million listeners daily hear radio Mirchi across Delhi, Mumbai, Chennai, Kolkata, Ahmedabad, Pune and Indore. Recently, the station has also bagged the license for operating seven more radio stations in Hyderabad, Bangalore, Lucknow, Jaipur, Kanpur, Nagpur, Surat, Jalandhar and Varanasi. Radio Mirchi has just commenced operations in Bangalore, Hyderabad & Jaipur.
For Further Information Please Contact:
Radha Vishwanathan/Pooja Notiyal
Tel: 22871629/22871630
PR Pundit – Mumbai
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
