MAM
Radio Mirchi, Big FM celebrate Holi in style
MUMBAI/BANGALORE: Festivals are a big event today for anyone and anything that wants attention and visibility. Radio Mirchi 98.3 FM, Bangalore and Big FM plan to make this year’s Holi a colourful event to remember.
Mirchi celebrates the festival of spring, making it memorable one for seven lucky winners and their families by showering them with flowers from a helicopter, no make that two helicopters, of all the things.
One winner was selected daily from all the shows for a week The rumor buzz has it that a lucky winner from the seven could end up with a joy ride in the whirly bird to boot.
Big FM has some big plans too.On the Anirudh LLB, show which focuses on Love, Ladkiyan & Bollywood, one single woman who manages to impress the RJ Anirudh the most stands to win a chance get her house painted….for free!! In addition to this, some lucky listeners will get their ‘Hasya Kavita’s’ to be played on-air!
Speaking on the occasion BIG 92.7 FM AVP North Pankaj Chandra said “Holi is a time of big celebrations and BIG 92.7 FM, in its endeavor is constantly striving to bring a mix of something innovative and interesting for millions of our listeners. We are happy to be able to generate a good response from listeners across cities, and we as a growing FM station will continue to undertake different initiatives keeping interest-levels for all age-groups…we want to make a BIG difference by making this Holi a truly special one for all our listeners”
Traditional Holi fare of color and food and …. is also on the cards for the winners and their families tomorrow (March 3, 2007) at a resort near Bangalore on Mirchi.
Big FM ropes in its celebrity guests who will be share their HOLI plans, berserk incidents, funny anecdotes and their best Holi moments with all the listeners of BIG FM…There will be special contests running on-air on their shows and listeners get a chance to win gifts.
In Mumbai, BIG FM will celebrate the ‘Good over Evil’ day, with listeners discussing how to overcome a personal evil and bring in goodness in to their life.
Their line-up of celebrity guests include Milind Soman, Perizaad Zorabian, Manoj Bajpai, Shibani Kashyap and Ravi Kishen will also be coming to play Holi on their shows like BIG Chai, Episode 927and Chal Kalti Maar with popular RJ’s Vrajesh & Archana, Anirudh of ‘Anirudh LLB’ fame, Rohit & Sujatha.
In Delhi, as has been reported on Indiantelevision.com earlier, Radio Mirchi 98.3 FM, Delh plans to have some of their listeners play Holi with the ‘Mirchi ka toli’ or a team comprising of all their top RJ’s there.
Big FM brings in their own ‘BIG Holi Ki Toli’- RJ’s who will be visiting key locations of the cities of Delhi & Mumbai. They will interact and play Holi with the people on the streets and residential colonies.
BIG FM RJ’s like Ayushman & Gaurav will be visiting HDFC Bank House in Gurgaon, Udayan Care, an NGO working for the disadvantaged children and women and also with the residents of Delhi.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
