MAM
Radaan forms new company in Malaysia
MUMBAI: Chennai-based Radaan Mediaworks (I) Ltd, promoted by film actress Radikaa and her family, has terminated the joint venture it had formed with the Agate group of Malaysia, called Agate Radaan Malaysia Sdn Bhd. A new company Radaan Mediaworks SDN BHD has been incorporated.
Responding to queries from indiantelevision.com, Radaan Mediaworks CEO BS Radha Krishnan outlined his company’s international plans for the coming year to as follows: “Apart from addressing Malaysia as one of our major international markets, we have plans to cater to Tamil speaking TV Audiences with a new format show, a Tamil weekly teledrama and also a crossover film involving both countries’ (India, Malaysia) traditions, culture and values.
Sri Lanka is another major interest area and Radaan has taken a substantial stake in the production arm of the Maharaja Organisation, which runs MTV, Shakti TV and Sriasa, Radha. This has been done with a view to cater to Sinhalese audiences, Krishnan said, adding that Radaan creative director and managing director MR Mohan Ratha’s roots are from the Emerald Isles.
The Radaan board of directors has scheduled a meeting today to formalise the break with Agate and incorporate the new company in Malaysia.
Radaan has been successful in marketing its software library in markets like Malaysia, Sri Lanka and the UK. Radaan’s most successful show has been the record shattering Tamil language soap “Chithi”, which is currently having its second run.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
