MAM
R K Swamy BBDO instrumental in Indian Airlines makeover
MUMBAI: The complete identity change of Indian Airlines to ‘Indian,’ which was carried out on 7 December, has been handled by R K Swamy BBDO.
The makeover encompasses everything from the new brand name and logo to a change in the livery of all its aircraft, beginning with the arrival of the brand new A319 Airbus.
Signifying continuity with change, the new look of the airline communicates a bold, striking, progressive and distinctive image for the airline. It is a contemporary graphic representation inspired by the wheel of the Sun Temple at Konark, which symbolises timeless motion, convergence and divergence. It also embodies the solidity and trust that has stood the test of time.
“It was a major challenge to us, to capture the essence of the brand, and to deliver a distinct and bold look. The result is there for all to see. We had a resounding appreciation from the entire top management of Indian Airlines when the graphics were unveiled,” said R K Swamy BBDO executive director Ajit Shah, who led the team on the project.
All existing aircraft will be painted with the new livery over a period of 12-18 months along with the airport signages, tickets and boarding passes, and all contact points between the customer and the airline.
The identity change exercise was assigned to R K Swamy BBDO in September, after a pitch amongst the empanelled agencies of Indian Airlines. Thereafter, a design team led by Pranvir Mann and Ajmer Pratap Singh, creative directors in the agency’s Delhi office, explored numerous options based on the brief that the new look should be quintessentially Indian, yet signify a modern and contemporary image for the airline.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
