Brands
Quest Retail appoints Rahul Shanker as group CEO
MUMBAI: Quest Retail, a key omnichannel player in the beauty, fashion, and lifestyle sectors, has announced the appointment of Rahul Shanker as group CEO. Shanker will oversee the company’s four business verticals and its operations in India, Sri Lanka, and Bangladesh. Quest Retail’s brand portfolio includes notable names such as The Body Shop, Kiehl’s, Anastasia Beverly Hills, Kylie Cosmetics, Avon, and Max Factor.
Shanker brings over two decades of experience in leadership roles across various sectors, having previously served as the CEO of Modicare, where he achieved over fivefold revenue growth. He has a demonstrated track record of turning around struggling businesses and driving profitability through strategic transformation
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An alumnus of Amity University (MBA) and Sri Venkateswara College, Delhi University (BSc. Hons), Shanker has held CEO and MD roles since 2015. His extensive background spans prominent companies such as PepsiCo, Wrigley-Mars, Philips, and Avon, where he was instrumental in launching new products and executing high-impact marketing campaigns.
With experience in both multinational and Indian firms, Shanker is recognised for his ability to set effective cost structures and innovate go-to-market strategies, making him a valuable asset to Quest Retail as it continues to expand its market presence.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
