Ad Campaigns
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness
MUMBAI: Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly. After diversifying its services and market penetration over the past 10 years, the brand has launched this campaign to celebrate the people whose lives it has touched and who reflect the heart of Quess Corp.
Excited with the success of the campaign within months of its launch, Group CEO, Subrata Nag said, “We are now a billion dollar company and we have achieved this milestone in 11 years through continuous hard-work, perseverance and a collaborative effort towards one goal. What started off as staffing solutions provider has now become India’s Leading Business Services Company. We are happy to touch the lives of millions of Indians over the course of this incredible journey and we feel now is the right time to share our story with all. Through the ‘IamQuess’ campaign, we are directly communicating with the end-user of our services as well as our customers who have always believed in us. At the same time, we have also initiated a conversation with the decision makers of the organizations to partner for mutual growth.”
Through this unique initiative, Quess Corp aims to showcase itself as a preferable partner in forming lasting collaboration with key stakeholders including shareholders, customers, business partners, government and media for their business offerings. The campaign comprises, among other things, print ads in newspapers and magazines, online, social media, outdoor ads at Bengaluru Airport.
‘’We strive through collaboration to deliver the best of service to our clients. Our employees have been an integral part of our phenomenal transformation and IamQuess campaign has given them a platform to share their success stories and celebrate their professional & personal growth. We believe we are building a new India and that there is a bit of Quess in every factor that represents a prosperous India,” said Vinay Rao, Head- Marketing & Communications, Quess Corp.
One of the primary reasons behind conceptualizing the campaign was to highlight how Quess, a conglomerate of 30+ companies, has become a catalyst in India’s economic and social growth. However, very few people are aware of Quess’ contribution to the growth of its clients, employees and the country at large. Quess Corp selected The Co. as the campaign concept partner based on the agency’s experience and expertise in offering integrated marketing and brandbuilding solutions. The campaign highlights Quess Corp’s value addition to the economy by being involvedin all aspects of life by providing services in various sectors. The print ad shoots were conducted by Believe Films.
“The person who sold you your mobile phone, the guy who serves you your favorite latte or the delivery boy you brought you your last online order; the developer who invented your company’s on-boarding app or the workforce behind India’s metal industry- we don’t remember their faces, why, we don’t even give them a second thought, but they touch our lives in ways we can’t even imagine. The ‘I AM QUESS’ campaign is a simple but powerful way of letting people know how much Quess contributes to their lives. The campaign also instills a sense of pride among people who are associated with Quess in one way or the other. Each one of Quess’ employees, stakeholders and clients is part of its astounding success. It is a shared existence where we all grow together in every way possible and no one gets left behind.” says Sanjay Menon, Founder & MD, The Co. The advertising agency behind the campaign.
With over 10 years of experience in the business services sector, Quess Corp today has more than 2,72,000 employees and 1,700 clients across five sectors namely Industrials, Facilities Management, People Services, Technology Solutions and Internet. Headquartered in Bengaluru, India; the brand has presence in 10 countries across North America, South America, Middle East and SSE Asia.
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