Ad Campaigns
Quess Corp launches #FindYourWings campaign with Jasprit Bumrah
Mumbai: Quess Workforce Management has launched its first advertising campaign. Over 17 years, Quess has built a global presence in staffing, employing over 5,00,000 people and supporting sectors like manufacturing, IT, BFSI, retail, and telecom.
The campaign film features cricketer Jasprit Bumrah, capturing his journey from a small backyard to world-class stadiums, mirroring Quess’s values of determination, focus, and excellence. Conceived by Famous Innovations and produced by Little Giants Films, the film can be seen in movie theatres, YouTube, LinkedIn and other social media platforms.
Quess Corp ED & group CEO Guruprasad Srinivasan said: “Our ad campaign celebrates perseverance, determination, and dedication that is synonymous to Jasprit Bumrah’s accomplishments and Quess Corp’s 17-year history as a workforce management pioneer. Like Bumrah’s rise from his humble beginnings to a global cricketing icon reflects his grit and commitment to excellence. This campaign #findyourwings showcases the opportunities and career journey for our associates to build their aspirations through Quess. We’re excited to begin this new chapter, reinforcing our promise to deliver state of the art workforce solutions.”
Famous Innovations, South, chief creative officer George Kovoor said: “Quess’s journey has been both meteoric and inspiring. Pretty much the same can be said of one of my favourite cricketers, Jasprit Bumrah. This film is charged with the energy and passion of two world beaters and I am very excited with what we were able to create. I have very little doubt that this is one of Bumrah’s best films. I thank the clients for backing us in this exciting and extremely satisfying project.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
