MAM
Quaker welcomes Kiara Advani and Sidharth Malhotra as brand ambassadors
Mumbai: Quaker, a trusted name and pioneer in the oats segment, proudly announces the addition of celebrity power couple, Kiara Advani and Sidharth Malhotra, as its newest brand ambassadors. This momentous collaboration signifies the fusion of Quaker’s 145-year legacy in advocating the ‘goodness of oats’ worldwide with the contemporary influence and appeal of Kiara and Sidharth.
The brand has been dedicated to delivering their valued promise of bringing oats to more people in more delicious ways and has pioneered innovative ways to uphold this commitment. As a modern nutrition brand offering a diverse range of oats-based options, Quaker continues to redefine how oats are embraced, establishing them not just as a breakfast choice but as versatile ingredients for a variety of tasty and nutritious meals.
Relaying her excitement, Kiara Advani, commented, “Oats have been a constant part of my diet, a delightful addition that I truly love. They’re my morning and evening essential, a wholesome choice with nutritious energy. Partnering with Quaker resonates with my belief in maintaining a balanced lifestyle without compromising on taste. I’m excited to collaborate with Quaker to highlight how oats, with their inherent goodness, effortlessly elevate everyday meals, making conscious eating both convenient and delicious.”
“Teaming up with Quaker feels like the perfect match, as oats have long been my go-to to get an energized start to the day. When it comes to a speedy, wholesome meal, they are my top pick; quick to make and filled with goodness. I look forward to showcasing how these versatile oats seamlessly fit into anyone’s schedule, transforming mindful eating into a delightful journey.” expressed Sidharth Malhotra.
In her remarks on the announcement of Kiara and Sidharth as brand ambassadors, PepsiCo India associate director and category lead – Quaker Sravani Babu said, “With Kiara Advani and Sidharth Malhotra joining the Quaker family, their vibrancy, relatability, and commitment to a balanced lifestyle complement Quaker’s ethos perfectly. Kiara’s vivacious energy and Sidharth’s active lifestyle resonate with today’s generation, making them influential advocates for a wholesome way of living. Their shared values align seamlessly with Quaker’s mission, enhancing the brand’s endeavour to inspire individuals to embrace oats as a delicious and beneficial dietary inclusion. Together, Kiara and Sidharth bring not only star power but also an authentic passion for wellness, making them ideal ambassadors to further champion the ‘goodness of oats’ message.”
The new brand ambassadors will play a pivotal role in forthcoming campaigns and launches, engaging audiences in the oat-a-licious journey.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
