Brands
Quaker salutes healthcare community
NEW DELHI: Quaker Oats, one of India’s leading brands in the oats segment, from the house of PepsiCo India, on National Doctor’s Day salutes the dedication and compassion of The Real Fit Heroes – our healthcare community with a special digital film.
Supporting the tireless devotion of our frontline workers, who are bringing hope to many during these challenging times, Quaker applauds their efforts through a special digital film with a warm message from Quaker Brand Ambassador, Vikas Khanna. Through this film, Quaker urges netizens to salute and thank the Real Fit Heroes – doctors, nurses and many more such healthcare professionals for their compassionate and heroic work in the fight against the pandemic.
PepsiCo India, senior director and category head foods Dilen Gandhi said, “The healthcare professionals have shown true resilience, selflessness and strong commitment and have worked tirelessly. On National Doctor’s Day, Quaker salutes our frontline warriors for their relentless efforts and an unwavering spirit that has brought hope to all of us. Our digital film is a tribute to extend our appreciation for the healthcare heroes and recognize their continued dedication. We are also serving ready-to-eat *oatmeals, through vending machines in some leading Government hospitals in New Delhi for easy on-the-go access. We are also distributing packs in hospitals in various cities of India as a small gesture. May they stay real fit forever.”
Quaker Oats brand ambassador, Vikas Khanna, said, “I wish to thank all the healthcare professionals for working tirelessly during these challenging times. Today, on National Doctor's Day, we salute the dedicated efforts and compassion of our Healthcare workers that has filled all of us with the hope of better lives. Quaker’s digital film is a tribute to extend our collective appreciation for the healthcare heroes as they continue to serve the country.”
To support these healthcare heroes, earlier this month Quaker Oats had announced that it will provide over 1 lakh oatmeals* to doctors, nurses and healthcare professionals working tirelessly in COVID-19 speciality hospitals across New Delhi. The oatmeals* were provided by installing Quaker Oats vending machines in leading government hospitals. The special initiative was flagged off by Dr. Randeep Gulleria, Director, AIIMS along with Abhishek Singh, IAS, Deputy Commissioner, New Delhi.
Brands
LINC Limited appoints Hitesh Singla as head of marketing
The writing instruments giant has hired Hitesh Singla as head of marketing, betting on his two decades of brand-building firepower to ink a bolder consumer story
KOLKATA: LINC Limited, the Kolkata-based writing instruments manufacturer with a footprint spanning more than 50 countries, has appointed Hitesh Singla as its head of marketing, a hire that signals the company’s intent to fight harder for consumer attention in one of India’s most fiercely contested stationery categories.
Singla arrives with over two decades of marketing muscle behind him, having built, revived and scaled brands across consumer durables, personal care, healthcare, retail and houseware. His CV reads like a tour of Indian and global brand management: he introduced and grew Stabilo, UHU and Rapid in the Indian market, helped revive product categories for Revlon, and most recently served as head of marketing at KAI India, where he sharpened the brand’s presence in personal grooming and houseware.
Before KAI, Singla held leadership roles at Godrej & Boyce and the Avantha Group, among others, organisations where scale, complexity and consumer diversity are non-negotiable realities.
At LINC, he will own the company’s end-to-end marketing strategy: brand equity, integrated campaigns and consumer engagement, all calibrated to a market that is shifting fast. His approach blends data-driven insight with what he calls creative storytelling, precisely the kind of bilingual fluency that legacy brands need when nostalgia alone will no longer do the heavy lifting.
“LINC Limited holds a strong legacy in the writing instruments category,” said Singla, “and I look forward to building on this foundation to further strengthen its brand relevance in a rapidly evolving market. The focus will be on driving sharper consumer insights, innovation-led marketing, and creating deeper engagement across touchpoints.”
An alumnus of Punjab University with a master’s degree in international business, Singla is said to be as comfortable with cultures, languages and history as he is with a campaign brief, a disposition that may serve him well as LINC pushes deeper into global markets.
For a company that already sells pens across five continents, the real challenge now is making consumers care which pen they pick up. Singla’s job is to make sure it is a LINC.
