Brands
Quaker salutes healthcare community
NEW DELHI: Quaker Oats, one of India’s leading brands in the oats segment, from the house of PepsiCo India, on National Doctor’s Day salutes the dedication and compassion of The Real Fit Heroes – our healthcare community with a special digital film.
Supporting the tireless devotion of our frontline workers, who are bringing hope to many during these challenging times, Quaker applauds their efforts through a special digital film with a warm message from Quaker Brand Ambassador, Vikas Khanna. Through this film, Quaker urges netizens to salute and thank the Real Fit Heroes – doctors, nurses and many more such healthcare professionals for their compassionate and heroic work in the fight against the pandemic.
PepsiCo India, senior director and category head foods Dilen Gandhi said, “The healthcare professionals have shown true resilience, selflessness and strong commitment and have worked tirelessly. On National Doctor’s Day, Quaker salutes our frontline warriors for their relentless efforts and an unwavering spirit that has brought hope to all of us. Our digital film is a tribute to extend our appreciation for the healthcare heroes and recognize their continued dedication. We are also serving ready-to-eat *oatmeals, through vending machines in some leading Government hospitals in New Delhi for easy on-the-go access. We are also distributing packs in hospitals in various cities of India as a small gesture. May they stay real fit forever.”
Quaker Oats brand ambassador, Vikas Khanna, said, “I wish to thank all the healthcare professionals for working tirelessly during these challenging times. Today, on National Doctor's Day, we salute the dedicated efforts and compassion of our Healthcare workers that has filled all of us with the hope of better lives. Quaker’s digital film is a tribute to extend our collective appreciation for the healthcare heroes as they continue to serve the country.”
To support these healthcare heroes, earlier this month Quaker Oats had announced that it will provide over 1 lakh oatmeals* to doctors, nurses and healthcare professionals working tirelessly in COVID-19 speciality hospitals across New Delhi. The oatmeals* were provided by installing Quaker Oats vending machines in leading government hospitals. The special initiative was flagged off by Dr. Randeep Gulleria, Director, AIIMS along with Abhishek Singh, IAS, Deputy Commissioner, New Delhi.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
