MAM
QuackQuack launches ad campaign to celebrate massive jump in registered users
The popular dating app QuackQuack has witnessed a massive jump of 2 million users in the past five months and currently stands at 17 million registered users in India. To celebrate this milestone, the dating platform has launched a new ad campaign “Match to hoga hi”.
As young Indians become more confident about dating apps, QuackQuack’s ad campaign aims to reach audiences in tier 2 cities where 70 percent of the new users come from.
The ad campaign aims to encourage people to join their huge community and find the right match for themselves.
Through this campaign, the brand also aims to reinforce that dating does not have to be difficult and it is extremely easy to find a match and connect with new people while keeping your comfort in mind.
The lockdowns have witnessed a massive increase in Indians using dating apps, but the return to normalcy has made everyone even more comfortable to connect and meet with new people through dating apps and it’s clearly evident in the growth numbers of QuackQuack.
QuackQuack founder and CEO Ravi Mittal commented on the campaign and said, “It is extremely exciting to witness so many people connect and find a match for themselves with QuackQuack. When we started back in 2010 things were quite different but over the years, people have really embraced dating apps and especially QuackQuack. We reached 15 million users in December 2021 and by May 2022 we have gained 2 million new users with the app currently being at 17 million registered users in India. Keeping our growing community in mind, we are working on introducing many new concepts that help people engage better and are looking forward to welcoming many new people.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
