Brands
Qoruz partners Konnect Insights to provide integrated influencer marketing technology
MUMBAI: Influencer marketing product Qoruz has announced its partnership with Konnect Insights, a technology-driven social listening and online reputation management company to offer integrated influencer marketing technology for brands.
In the integrated solution, Konnect Insights and Qoruz bring together the power of social listening, analytics, and influencers discovery, insights, and reachout. Qoruz’s database provides brands critical information on influencers like his/her area of influence, past conversations, disposition towards brands, and earlier campaigns.
The integrated platform also provides ease of use as marketers do not need to switch across platforms to look for influencer management CRM, social media listening and sentiment analysis, and reporting the campaign performance. The one-login solution provides all these capabilities within a single dashboard. Therefore, it becomes a valuable tool in situations like a new product launch, expansion to new geographies, and PR crisis etc., as the brand will need to identify and engage with the number of influencers, keep a track of the campaign sentiment, and measure the outcome.
Commenting on the partnership, Qoruz co-founder Praanesh Bhuvaneswar said, “In the fast-paced, and rapidly evolving digital marketing world, brands will effectively latch onto run their influencer marketing campaigns in tandem with smart listening and analysis. Our partnership with Konnect Insights is an important step toward providing integrated influencer marketing management capabilities to our clients. This will allow them to make more informed decisions about their campaigns. At the same time, we are certain that we will become the partner of choice for more brands when it comes to influencer marketing campaigns.”
Konnect Insights founder and CEO Sameer Narkar added, “Social media listening, analytics, and reporting are the elements that differentiate an influencer engagement from an integrated influencer management campaign. We are glad that through our partnership with Qoruz, brands will be able to experience the power of data when they design their influencer marketing campaigns.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
