Brands
Q3-2016: Adlabs revenue up 8% on 22% footfall growth
BENGALURU: Adlabs Entertainment Limited (Adlabs) reported a 7.8 per cent YoY growth in Total Income from operations (TIO) in the quarter ended 31 December, 2015 (Q3-2016) at Rs 73.19 crore as compared to Rs 67.92 crore and almost double (up 1.97 times) the Rs 37.21 crore reported for Q2-2016. The company reported a 22.5 per cent YoY growth in footfalls in the current quarter at 4,49,621 footfalls as compared to 3,67,019 footfalls and 81.2 per cent higher QoQ than the 2,48,123 footfalls in the immediate trailing quarter.
Note: (1) 100,00,000 = 100 lakh = 10 million = 1 crore
(2) All numbers in this report are standalone unless stated otherwise
The company’s EBIDTA in Q3-2016 increased 9.3 per cent YoY in the current quarter at Rs 14.78 crore (20.2 per cent margin) as compared to Rs 13.53 crore (19.9 margin) and a negative EBIDTA of Rs 6.26 crore in the immediate trailing quarter.
Let us look at the other numbers reported by Adlabs
Total Expenditure in Q3-2016 increased 9.8 per cent YoY to Rs 82.19 crore (112.3 per cent of TIO) as compared 74.84 crore (110.2 per cent of TIO) and was 26.5 per cent higher QoQ as compared to Rs 64.99 crore (174.7 per cent of TIO).
A major expense head for Adlabs is Employee Benefits Expense (EBE). EBE in Q3-2016 declined 2.3 per cent YoY to Rs 14.06 crore (19.2 per cent of TIO) from Rs 14.39 crore (21.2 per cent of TIO) in Q3-2015, and declined 5.3 per cent QoQ from Rs 14.85 crore (39.9 per cent of TIO).
Loss in the current quarter was higher YoY at Rs 25.2 crore as compared to Rs 22.39 crore, but lower QoQ as compared to Rs 34.73 crore in the immediate trailing quarter.
Segment performance
Five segments contribute to Adlabs revenue. They are: Tickets; Food and Beverages (F&B); Merchandise; Hotel; and Other Operations.
The largest segment, Tickets reported a 10.4 per cent YoY decline in revenue in Q3-2016 at Rs 45.78 crore as compared to Rs 51.09 crore, but an 86.2 per cent QoQ increase as compared to Rs 24.58 crore. The segment reported a higher YoY operating loss at Rs 11.47 crore as compared to an operating loss of Rs 9.41 crore but lower QoQ operating loss as compared to Rs 28.17 crore.
F&B segment reported 35.2 per cent YoY revenue growth at Rs 14.19 crore as compared to Rs 10.50 crore and more than double (2.17 times) QoQ as compared to Rs 6.53 crore. The segment reported a 14.4 per cent YoY growth in operating profit at Rs 4.79 crore as compared to Rs 4.19 crore and was more than triple (3.37 times) QoQ as compared to Rs 1.42 crore.
Adlabs Merchandise segment reported 15.8 per cent higher revenue in Q3-2016 at Rs 6.23 crore as compared to Rs 5.38 crore in the corresponding year ago quarter and was 73 per cent more than the Rs 3.6 crore in the immediate trailing quarter. The segment reported more than double (2.5 times) YoY growth in operating profit at Rs 1.07 crore as compared to Rs 0.43 crore and 21.9 per cent higher QoQ operating profit as compared to Rs 0.88 crore.
The Hotel segment is a new segment hence no comparable YoY numbers are available. QoQ, the segment reported over seven times (7.6 times) growth in revenue to Rs 4.73 crore as compared to Rs 0.62 crore. The segment reported a loss of Rs 1.89 crore in Q3-2016 as compared to a loss of Rs 0.61 crore in Q2-2016.
Other Operations segment reported revenue of Rs 2.26 crore in the current quarter; Rs 0.96 crore in Q3-2015 and Rs 1.88 crore in Q2-2016. The segment reported operating profit of Rs 0.66 crore in Q3-2016, operating loss of Rs 0.45 crore in Q2-2015 and an operating profit of Rs 0.62 crore in Q2-2016.
Company speak
Adlabs CEO Kapil Bagla said, “The footfalls to both parks Imagica and Aquamagica put together in this quarter equals 4.49 lakh vs 3.67 lakh, signifying a growth of 23 per cent on YoY basis. We are also happy to share with you that on 27 December, 2015, we entertained the highest single day footfalls of 14,128 in Imagica. We are extremely enthused by the performance of our Hotel Novotel Imagica for Q3 average occupancy of the hotel stood at a healthy 75 per cent with an average room rate (ARR) of Rs 5,800 plus. The hotel has consistently generated excellent customer feedback and reviews. In December we achieved the milestone or entertaining three million guests in our parks in 2.5 years since the launch of Imagica in 2013, probably the fastest and highest ramp-up of any outdoor destination in the country.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
