MAM
PVR’S IMAX theatre upgrades to IMAX laser
MUMBAI: PVR Cinemas has upgraded its IMAX theatres at PVR Phoenix, Mumbai and PVR Select City Walk, Delhi, featuring IMAX’s ground-breaking laser experience – IMAX with Laser. The next-gen laser projection and sound technology makes a debut into the Indian market with PVR Cinemas today. IMAX with Laser delivers stunning images and powerful, immersive audio that creates an experience so real that audiences are transported to another world.
The IMAX with Laser experience is set apart by its next-generation 4K laser projection system which features a new optical engine and a suite of proprietary IMAX technologies that deliver increased resolution, sharper and brighter images, deeper contrast as well as the most distinct, exotic colors ever available on-screen.
PVR Cinemas CEO Gautam Dutta said “We are happy and proud to introduce one of the finest in-cinema technologies available in the world today, for our patrons in India. This also reiterates our focus on innovation and technological excellence. I believe being exhibitors we shoulder be an integral part of the experience which an audience takes back home.”
He further added, “We are starting from the metros and will move into smaller cities with IMAX with Laser to enable a larger set of audiences to experience the new technology. Audiences will love this unique experience at PVR IMAX theatres.”
PVR Phoenix and PVR Select City Walk now also features several additional new enhancements including the installation of IMAX's 12-channel immersive sound, which adds new side and overhead channels delivering greater dynamic range and precision for the ultimate in-audio immersion, luxury plush rocker seating and redesigned entryways.
IMAX Russia, CIS, Middle East, and India Theatre Development Senior Vice President John Schreiner said “PVR is our valued strategic partner and shares our passion for delivering the best premium entertainment. With the opening of the IMAX with Laser theatres at Mumbai and Delhi, we look forward to bringing India audiences the IMAX immersive cinema experience for today’s biggest blockbusters.”
With IMAX with Laser, guests at PVR Phoenix and PVR Select City Walk, can now experience:
Sharpness: Incredible detail in every image with a sharper, clearer and crisper picture that delivers a heightened level of realism on the biggest screens.
Brightness: Laser brings an increased level of brightness to fill IMAX screens with the most vivid and lifelike images in 2D and 3D.
Contrast: Dramatically greater contrast levels in each frame provides a level of depth that takes you out of your world and draws you into the movie.
Color: The widest range of colors available to filmmakers so they can present more vibrant, deeper and richer colors in IMAX than ever before.
Sound: Whether it’s a pin drop or feeling the heart-palpating force of a volcano, with IMAX’s next-generation 12-channel sound system audiences will experience a new kind of powerful, immersive sound that they don’t just hear, but feel.
Get ready to enjoy and immerse yourself into movies that will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology.
AD Agencies
IAA unveils jury for 16th Olive Crown Awards
Industry leaders and a global juror to judge green marketing awards
MUMBAI: The India chapter of the International Advertising Association has announced the jury for the 16th edition of its Olive Crown Awards, a platform that celebrates communication promoting sustainability and environmental responsibility.
This year’s jury brings together a mix of seasoned creative leaders and fresh perspectives from across the advertising and marketing world.
The panel includes K V Sridhar, Carlton D’Silva, Ambareesh Chakraborty, Rymn Massand, Kalpesh Patankar, and Preeti Vyas.
Abhishek Karnani said the awards have steadily built credibility within the global advertising community.
“The Olive Crowns are now in their 16th year and have earned the respect of the global marketing and advertising community. Any award is only as good as its jury, and I am delighted we have a strong blend of members who have judged the awards over many years alongside those evaluating them for the first time. This year we also have an international jury member,” he said.
Echoing the sentiment, Janak Sarda noted that the awards have seen record participation this year, reflecting their growing stature within the industry.
“I am happy that we have received a record number of entries this year, which clearly validates the respect and prestige these awards have garnered over the years,” Sarda said.
The awards ceremony is scheduled to take place on 8 April in Mumbai, where the industry will gather to celebrate campaigns that put sustainability at the centre of their message.
