Brands
PVR promotes cleaner air
MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.
As a part of the campaign, the cinema chain will encourage masses to abandon private vehicles and commute by public transport with the support of various brands. Celebrating ‘The Commuter Day’, restaurants like Pop Tate’s, Timbuctoo, Urban Tadka, Urban Street Café and Ooo La La have come on board to uphold the cause. These restaurants will be offering a minimum of 15 per cent discount to all those who show their commuter tickets (tickets/passes of bus/ train/metro).
The campaign is in sync with the latest Hollywood release of Liam Neeson action thriller The Commuter that is scheduled to release on 19 January 2018 in India.
PVR Pictures CEO Kamal Gianchandani says, “Through #BeTheCommuter campaign we aim to encourage all Mumbaikars to restrict use of their personal vehicles and instead commute via public transport in order to have cleaner air. We are hopeful to get maximum support from Mumbaikars for this cause.”
“We at PVR Pictures are grateful to all the brands that have come on board and extended their support to our initiative,” he concludes.
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Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
