Brands
PVR opens its 101st theatre in Hubli
NEW DELHI: PVR Cinemas has crossed the century mark with its 101st property in Hubli in Karnataka. With this, the company has reached a count of 444 screens in 43 cities in the country.
Since PVR’s inception of its first theatre in Saket, New Delhi, the company has grown exponentially in the Indian market. In the first quarter of FY 2014-15, PVR opened 23 screens across Ludhiana, Mangalore, Hyderabad, Ahmadabad and Hubli.
PVR chairman and MD Ajay Bijli said, “This is a great moment for us. PVR today has over 100 properties reaching 43 cities across the country. We began our journey in 1997 with a challenging idea, a highly passionate team and with a belief to provide nothing but the best to the Indian audience. Our endeavour has always been to provide our customers with the best movie watching experience and to bring to them a platform of world class cinema; and as we continue to do so it gives me immense fulfillment to reach this great landmark.”
With the launch of its 100th and 101st property in Motera (Ahmadabad) and Hubli, PVR has achieved a landmark. The brand provides a platform for the new revolution in the Indian cinema exhibition by bringing diversity, not only in cinemas and F&B offerings but also in providing niche content.
PVR joint MD Sanjeev Kumar Bijli said, “We are thrilled to cater to the new markets, by reaching our mark with over 100 properties. PVR was the first to provide a platform to the common man to not only enjoy a world class cinema experience but also provide them with a family entertainment destination. Today Indian audiences view movies as part of a bigger experience. With the 100 yardstick, we definitely would reinforce and add vigour to our commitment on various initiatives on the entertainment front.”
The focus is to innovate for audiences, an impeccable space, product and service. From digital projections to sound systems, being the first to invest in the Dolby sound system in India, and stunning 3D facilities, PVR Cinemas aims to immerse you in the movies.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
