Brands
PVR opens four-screen multiplex in Hubli
MUMBAI: Theatre chain PVR Cinemas has opened a new four-screen multiplex in Hubli, Karnataka, taking its total screens in the state to 51 across its seven properties.
The new theatre has a distinct design and is equipped with 2K digital projections, 7.1 channel sound and is 3D enabled with large screens, comfortable seating and a wide range of food and beverages.
“We look forward to entertaining a wide spectrum of audiences by offering them more comfort and convenience, greater engagement and loyalty, premium sight and sound and a variety of movies with targeted programming,” said PVR CEO Gautam Dutta.
PVR joint chairman-managing director Sanjeev Kumar Bijli added, “PVR taps the tier-II and tier-III cities as well and envisions providing the people of Hubli with the best.”
PVR launched its multiplex in Hubli with an aim to target the twin cities of Hubli- Dharwad, which hosts over three lakh students. Moreover, the city is also emerging as an educational and industrial hub of the country.
With this launch, PVR now operates 462 screens in 104 properties in 44 cities across India.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
