Brands
PVR opens four-screen multiplex in Hubli
MUMBAI: Theatre chain PVR Cinemas has opened a new four-screen multiplex in Hubli, Karnataka, taking its total screens in the state to 51 across its seven properties.
The new theatre has a distinct design and is equipped with 2K digital projections, 7.1 channel sound and is 3D enabled with large screens, comfortable seating and a wide range of food and beverages.
“We look forward to entertaining a wide spectrum of audiences by offering them more comfort and convenience, greater engagement and loyalty, premium sight and sound and a variety of movies with targeted programming,” said PVR CEO Gautam Dutta.
PVR joint chairman-managing director Sanjeev Kumar Bijli added, “PVR taps the tier-II and tier-III cities as well and envisions providing the people of Hubli with the best.”
PVR launched its multiplex in Hubli with an aim to target the twin cities of Hubli- Dharwad, which hosts over three lakh students. Moreover, the city is also emerging as an educational and industrial hub of the country.
With this launch, PVR now operates 462 screens in 104 properties in 44 cities across India.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
