Brands
PVR launches digital interactive platforms to enhance customer engagement
MUMBAI: With increasing digital penetration in the country, more and more companies are upping their digital game to keep abreast with the ever-changing and evolving consumer demand. Keeping that in mind, multiplex chain PVR has introduced two digital interactive platforms, which will help increase customer engagement.
The two platforms – Interactive Consumer Experience (ICE) and PVR Movie Calendar – can not only connect with customers, but also take real time feedback and provide on the move information.
Through the mobile based Interactive Consumer Experience, consumers can give instant feedback to PVR via SMS and USSD, a technology that allows menu based interactive communication.
On the other hand, the PVR Movie Calendar will allow customers to track the movie line up at PVR for the next three months as well as enable them to set reminders for new movie releases. The PVR Movie Calendar is compatible with the iOS, Android, Windows and Mac operating systems and can also be synced with phones and gadgets.
“Internet is the most powerful tool in today’s world. The way it has empowered the youth to express their opinion is commendable. Our vision is to reach out to patrons through online medium and bond with them. It is very important for us to understand consumer perspective and provide them with services, which can collaborate with their requirements. We are always keen to know how our patrons feel and expect from PVR Cinemas. All our digital innovations enable us to evangelize a wholesome cinema experience for all our loyal customers,” said PVR Cinemas CEO Gautam Dutta.
Brands
CA Yash Shah named associate director at Deloitte
Finance transformation expert takes the next big step in consulting career
MUMBAI: CA Yash Shah has taken a significant leap in his career, joining Deloitte as an associate director. Known for his expertise in finance transformation and enterprise performance, Shah’s appointment marks a new chapter in his consulting journey.
Shah brings a wealth of experience, having spent nearly seven years at EY, where he rose from consultant to manager. Along the way, he honed his skills in Sap BPC, Tagetik, and business transformation, helping organisations streamline processes and deliver high-impact solutions.
Before joining Deloitte, Shah held multiple roles at EY, including senior consultant, consultant, and executive assistant, showcasing a steady rise through the ranks thanks to his domain knowledge and consistent performance.
A graduate of Narsee Monjee College of Commerce and Economics, Shah started his academic journey at Don Bosco High School and has steadily built a career defined by expertise, adaptability, and a flair for solving complex financial challenges.
At Deloitte, he is expected to leverage his deep experience to drive strategic initiatives, enhance client value, and make a mark in the world of finance transformation consulting.
