MAM
PVR Cinemas ropes in Dharmesh Datta
MUMBAI: PVR Cinemas has appointed Dharmesh Datta as vice president for its alternate content vertical. He commenced his new role from 23 June 2014 and will be based out of Mumbai.
Datta brings with him an experience of over 16 years, having worked in organisations such as Wizcraft International Entertainment, Lintas India, The Times of India Group, Network18 (TV18 Group) and Endemol India. At PVR, he will focus on developing and executing a strategy to stimulate ‘event cinema’ i.e. alternate content initiative.
PVR Pictures President Kamal Gianchandani said, “We are pleased to welcome Dharmesh to the PVR family. His extensive experience in serving large businesses, building properties and consumer insights will be invaluable as we aim to take a step further and go beyond movies to showcase other forms of compelling content at our cinemas. Dharmesh adds the necessary leadership and depth, as we continue to explore new and more meaningful ways to engage our patrons.”
PVR Pictures vice president alternate content Dharmesh Datta said, “I am very excited to be a part of the largest multiplex chain in India. PVR is the most respected name in the film exhibition industry and is known for bringing world acclaimed cinematic content to its viewers in the country. Designing a strategy to monetise alternate revenue streams and building on differentiated properties for PVR will definitely be an exciting proposition for me.”
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
