Brands
Pursuite.com forays into furniture
MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.
With over 50 brands and more than 5000 products from across the globe, Pursuite will now offer products across categories such as bathroom fixtures, fittings, doors & windows, finishes & coverings, furniture, hardware, lighting, furnishing & carpets and artworks & signages.
According to a study by Assocham and Deloitte, the e-commerce market in the country is expected to cross $50 billion in value by the end of 2018 from the current level of $38.5 billion, on the back of a growing internet population and increased online shopping.
Pursuite has partnered with Roca, Parryware, Sio, Euronics, FCML, Vitofloor, Barlinek, Egger, Interex, Floorwalk, Wipro, Trend N Design, Stanley, Loomcraft, Renesola, Greyellow, The One Lighting, Nova and Havells for FF&E product supply.
Pursuite CEO Amit Shukla says, “With our strategic and innovative solutions, we aim to enhance the brand connect and deliver the best value to our customers. Pursuite considers it crucial to enable its valued customers to get the best deals across the widest range of FF&E products. We already offer the widest range of choicest items in OS&E vertical. With this new category launch, Pursuite has reiterated its commitment to deliver best value to its customers.”
The selection and product discovery of FF&E category will be simplified and optimised through smart technology that matches customer preferences with brand offerings and progressively fine-tunes this matching based on past product selections. This technology has already been deployed and tested in operating supplies & equipment category and has been well received by existing customers and participants of ecosystem.
Also Read :
PVR reports lower numbers for second quarter
PVR acquires minority stake in US luxury theatre chain
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
