Brands
Pursuite.com forays into furniture
MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.
With over 50 brands and more than 5000 products from across the globe, Pursuite will now offer products across categories such as bathroom fixtures, fittings, doors & windows, finishes & coverings, furniture, hardware, lighting, furnishing & carpets and artworks & signages.
According to a study by Assocham and Deloitte, the e-commerce market in the country is expected to cross $50 billion in value by the end of 2018 from the current level of $38.5 billion, on the back of a growing internet population and increased online shopping.
Pursuite has partnered with Roca, Parryware, Sio, Euronics, FCML, Vitofloor, Barlinek, Egger, Interex, Floorwalk, Wipro, Trend N Design, Stanley, Loomcraft, Renesola, Greyellow, The One Lighting, Nova and Havells for FF&E product supply.
Pursuite CEO Amit Shukla says, “With our strategic and innovative solutions, we aim to enhance the brand connect and deliver the best value to our customers. Pursuite considers it crucial to enable its valued customers to get the best deals across the widest range of FF&E products. We already offer the widest range of choicest items in OS&E vertical. With this new category launch, Pursuite has reiterated its commitment to deliver best value to its customers.”
The selection and product discovery of FF&E category will be simplified and optimised through smart technology that matches customer preferences with brand offerings and progressively fine-tunes this matching based on past product selections. This technology has already been deployed and tested in operating supplies & equipment category and has been well received by existing customers and participants of ecosystem.
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Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
