Ad Campaigns
PURE EV launches #HappywithPURE campaign
Mumbai: PURE EV, a Hyderabad based Electric Vehicle Two-Wheeler (EV2W) company, has launched a new brand loyalty campaign for its customers called “#HappywithPURE”. The ten week campaign was launched on the auspicious occasion of Ugadi/Gudi Padwa and will run till 31 May 2023.
By participating in the campaign, customers of PURE EV stand a chance to earn assured PURE gift vouchers worth Rs 5,000 and also automatically get selected for the lucky draw to win multiple brand new PURE products: eTryst 350, ecoDryft and ePluto 7G Pro. The company is allowing old gen customers to upgrade to new gen AIS 156 certified systems.
PURE EV co-founder and chief executive officer Rohit Vadera said, “The genesis of this campaign is rooted in our recently released Impact Report wherein we observed that customers of PURE EV vehicles on average were driving more than a regular ICE two-wheeler consumer per day and at the same were saving around Rs 40k. As a token of appreciation, we wanted to reward our customers for making us an important and extensive part of their daily lives.
Moreover, we have received tremendous response and more than 5000 bookings for our latest launch, ecoDryft – India’s most affordable electric motorcycle. We wanted our loyal customers to also stand a chance to win this new motorcycle along with the upcoming ultra long range(150 km) electric scooter, ePluto 7G Pro and our premium electric motorcycle, eTryst 350.
The response has been overwhelmingly positive with more than 10,000 customers having shown interest in participating. We are sure of breaching the 40,000 customers mark before the end of this campaign.”
PURE EV has been expanding both its product portfolio and available via their more than 130 dealerships across Pan India.
The company plans to further expand its footprint across 300 cities by the end of 2023.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
