MAM
Punjabi singer-actor Parmish Verma partners with Jeevansathi
NEW DELHI: Matrimonial platform Jeevansathi.com has roped in Parmish Verma, a celebrated Punjabi singer, actor, and music director for its social media and digital brand promotions. The brand has partnered with the regional star to reach out to the Punjabi audience across north India and consolidate its leadership position in the north-west.
The video-led social media campaign is designed to woo the Punjabi youth who wish to find the right life-partner, but do not find enough avenues to meet prospective matches.
Info Edge CMO Sumeet Singh said, “Parmish is a youth icon and appeals to our core audience. He fits well with our brand and lends a credible voice to Jeevansathi.com’s endeavour to help find the perfect soulmate. The idea is for the campaign to not just be mutually beneficial for the brand and the influencer, but also to give our followers the kind of content that they love to engage with.”
Parmish Verma said, “The pandemic has impacted everyone and young people have realised the importance of companionship. For many, this has felt like the time to start the journey towards finding that special one who can love you unconditionally. With young people now getting used to doing almost everything online, I believe that a platform like Jeevansathi.com makes it really easy to choose a life-partner as per your own preferences and the best is it’s easy to use.”
Jeevansathi has lately been focusing on influencer marketing and video campaigns with multiple celebrities. Recently, the brand also partnered with celebrity couple Debina-Gurmeet Choudhary to stress on the importance of compatibility and understanding in a long-term partnership.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
