MAM
Punjabi singer-actor Parmish Verma partners with Jeevansathi
NEW DELHI: Matrimonial platform Jeevansathi.com has roped in Parmish Verma, a celebrated Punjabi singer, actor, and music director for its social media and digital brand promotions. The brand has partnered with the regional star to reach out to the Punjabi audience across north India and consolidate its leadership position in the north-west.
The video-led social media campaign is designed to woo the Punjabi youth who wish to find the right life-partner, but do not find enough avenues to meet prospective matches.
Info Edge CMO Sumeet Singh said, “Parmish is a youth icon and appeals to our core audience. He fits well with our brand and lends a credible voice to Jeevansathi.com’s endeavour to help find the perfect soulmate. The idea is for the campaign to not just be mutually beneficial for the brand and the influencer, but also to give our followers the kind of content that they love to engage with.”
Parmish Verma said, “The pandemic has impacted everyone and young people have realised the importance of companionship. For many, this has felt like the time to start the journey towards finding that special one who can love you unconditionally. With young people now getting used to doing almost everything online, I believe that a platform like Jeevansathi.com makes it really easy to choose a life-partner as per your own preferences and the best is it’s easy to use.”
Jeevansathi has lately been focusing on influencer marketing and video campaigns with multiple celebrities. Recently, the brand also partnered with celebrity couple Debina-Gurmeet Choudhary to stress on the importance of compatibility and understanding in a long-term partnership.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
