MAM
Punjabi singer-actor Parmish Verma partners with Jeevansathi
NEW DELHI: Matrimonial platform Jeevansathi.com has roped in Parmish Verma, a celebrated Punjabi singer, actor, and music director for its social media and digital brand promotions. The brand has partnered with the regional star to reach out to the Punjabi audience across north India and consolidate its leadership position in the north-west.
The video-led social media campaign is designed to woo the Punjabi youth who wish to find the right life-partner, but do not find enough avenues to meet prospective matches.
Info Edge CMO Sumeet Singh said, “Parmish is a youth icon and appeals to our core audience. He fits well with our brand and lends a credible voice to Jeevansathi.com’s endeavour to help find the perfect soulmate. The idea is for the campaign to not just be mutually beneficial for the brand and the influencer, but also to give our followers the kind of content that they love to engage with.”
Parmish Verma said, “The pandemic has impacted everyone and young people have realised the importance of companionship. For many, this has felt like the time to start the journey towards finding that special one who can love you unconditionally. With young people now getting used to doing almost everything online, I believe that a platform like Jeevansathi.com makes it really easy to choose a life-partner as per your own preferences and the best is it’s easy to use.”
Jeevansathi has lately been focusing on influencer marketing and video campaigns with multiple celebrities. Recently, the brand also partnered with celebrity couple Debina-Gurmeet Choudhary to stress on the importance of compatibility and understanding in a long-term partnership.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
