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Puma India appoints new MD Abhishek Ganguly
MUMBAI: Soon after Rajiv Mehta quit the company after nine years, Puma India has announced the appointment of Abhishek Ganguly, as its new managing director.
Talking about the new appointment Puma EEMEA region GM said, “We’re delighted to ring in Abhishek’s appointment as the managing director of Puma India as one of the founding directors of PUMA India. Abhishek brings with him a wealth of experience that will guide the brand towards its next leap in India.”
“Puma India has delivered an outstanding performance during the last nine years and I look forward to the continued progress of this great brand of ours with Abhishek,” he added.
Ganguly previously had been spearheading the sales and retail functions for the brand and had joined Puma right at its inception in 2005 as a founding director. His appointment comes at a time when the brand is taking bold steps in its new positioning to be the fastest brand in the world. The brand recently launched the Forever Faster campaign.
Puma India now has around 300 stores in 100 cities and towns. The company has opted for the hybrid retail model in India which is made up of franchises as well as owned-and-operated stores. As much as 15 per cent of its stores are owned-and-operated. And 12 per cent of its annual revenue comes from online platforms such as Myntra, Jabong and Flipkart.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
