Brands
Puma Group names Ankit Sengar director of India’s regional creation centre
BENGALURU: Puma Group has promoted Ankit Sengar to director – regional creation centre (India), expanding his mandate to lead product creation and innovation across the Indian market.
In his new role, Sengar will strengthen design capabilities, speed up product development and drive market-led innovation, with a sharp focus on performance and sportstyle footwear categories. The move is part of Puma’s broader push to deepen its product strategy and reinforce its presence in one of its fastest-growing markets.
Sengar brings more than 15 years of experience in footwear product development, research and development and commercialisation. He has spent over five years at Puma, most recently leading the sportstyle and run & train footwear portfolio, where he drove category growth and innovation.
Before joining Puma, Sengar held senior product roles at Benetton Group, Yonex and Reebok, contributing to design excellence, vendor partnerships and technology-driven product improvements.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
