MAM
PUMA announces Sunil Chhetri as brand ambassador
MUMBAI: Global sports brand PUMA has announced Sunil Chhetri, captain of the Indian National Football team and Bengaluru FC signed with the brand. A captain, leader and a legend, he is the second-highest after Cristiano Ronaldo on the list of active international scorers in world football. Signing a three-year deal with PUMA, he now joins the brand’s roster of global players like Antoine Griezmann, Romelu Lukaku, Luis Suárez and Sergio Aguero among others.
One of the greatest footballers India has ever seen, Sunil Chhetri plays as a striker for the national team and Bengaluru FC. A hero for both the club and the country, he is the most-capped player and also the all-time top goal scorer for the Indian team. Named AIFF Player of the Year six times, he was also conferred with the Arjuna award in 2011 and Padma Shri in 2019 among several other coveted sports honors.
“I am excited to join the PUMA family. Over the years, I have closely witnessed and experienced the brand’s football heritage. Now signing with them as a PUMA player is a very natural progression for me,” said Sunil Chhetri. “We share a common goal to accelerate the growth of football in the country. I appreciate their commitment to the sporting ecosystem and look forward to creating a new chapter for Indian football,” he added.
This partnership extends PUMA’s legacy with Indian football. From its longstanding association with Bengaluru Football Club since 2014 to individual agreements with players like Gurpreet Singh Sandhu, Dheeraj Singh Moirangthe, Nishu Kumar and Rahul Bheke, the brand aims to further its commitment to the sport and talent.
PUMA India managing director Abhishek Ganguly said, “Sunil Chhetri is synonymous with football. A living legend and an inspiration for the youth, he has made a huge impact to grow the sport and its following in India. His passion is very much in line with PUMA’s vision. Together, we are invested in growing the culture of football, inspiring and achieving new levels in the game.”
PUMA has teamed up with the country’s best athletes to support their never-ending effort to become faster, stronger, and better every single day. From Indian Cricket Captain, Virat Kohli and boxing champion MC Mary Kom to ace sprinter Dutee Chand, the brand is fueling the growing passion for sports across disciplines.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
