MAM
PUMA announces Sunil Chhetri as brand ambassador
MUMBAI: Global sports brand PUMA has announced Sunil Chhetri, captain of the Indian National Football team and Bengaluru FC signed with the brand. A captain, leader and a legend, he is the second-highest after Cristiano Ronaldo on the list of active international scorers in world football. Signing a three-year deal with PUMA, he now joins the brand’s roster of global players like Antoine Griezmann, Romelu Lukaku, Luis Suárez and Sergio Aguero among others.
One of the greatest footballers India has ever seen, Sunil Chhetri plays as a striker for the national team and Bengaluru FC. A hero for both the club and the country, he is the most-capped player and also the all-time top goal scorer for the Indian team. Named AIFF Player of the Year six times, he was also conferred with the Arjuna award in 2011 and Padma Shri in 2019 among several other coveted sports honors.
“I am excited to join the PUMA family. Over the years, I have closely witnessed and experienced the brand’s football heritage. Now signing with them as a PUMA player is a very natural progression for me,” said Sunil Chhetri. “We share a common goal to accelerate the growth of football in the country. I appreciate their commitment to the sporting ecosystem and look forward to creating a new chapter for Indian football,” he added.
This partnership extends PUMA’s legacy with Indian football. From its longstanding association with Bengaluru Football Club since 2014 to individual agreements with players like Gurpreet Singh Sandhu, Dheeraj Singh Moirangthe, Nishu Kumar and Rahul Bheke, the brand aims to further its commitment to the sport and talent.
PUMA India managing director Abhishek Ganguly said, “Sunil Chhetri is synonymous with football. A living legend and an inspiration for the youth, he has made a huge impact to grow the sport and its following in India. His passion is very much in line with PUMA’s vision. Together, we are invested in growing the culture of football, inspiring and achieving new levels in the game.”
PUMA has teamed up with the country’s best athletes to support their never-ending effort to become faster, stronger, and better every single day. From Indian Cricket Captain, Virat Kohli and boxing champion MC Mary Kom to ace sprinter Dutee Chand, the brand is fueling the growing passion for sports across disciplines.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
