MAM
Pulp Strategy wins NEC India’s biz
MUMBAI: Pulp Strategy, a full service experiential marketing and communications agency, has been appointed as NEC India‘s activation and OOH partner.
Pulp‘s role will essentially comprise creative responsibilities, OOH, activation and events.
The account was won after a multi-agency pitch and will be handled out of agency‘s Delhi office.
Pulp Strategy is now slated to handle OOH campaign as NEC India heralds the Indian Grand Prix 2012, in active collaboration with the Sauber F1 Team. NEC India is the premier partner of Sauber F1 Team.
NEC India national marketing manager Vijayant Khatri said, “We are confident that our partner agency will play a critical role in achieving our marketing goals. Their energy and proactive approach has inspired confidence.”
Pulp Strategy Communications managing director and CEO Ambika Sharma added, “NEC is a great brand, and we are proud to be a part of the NEC Sauber F1 Team campaign. We are a carefully constructed robust team that brings on board a strong and holistic approach to branding and activation. We look forward to partnering with NEC India.”
NEC India is a wholly-owned subsidiary of NEC Asia Pacific (HQ: Singapore) and NEC Corporation (HQ: Japan), and works with its customers to develop solutions and services for a “ubiquitous” networking society. Leveraging on NEC‘s capabilities in integrating IT and networking technologies for a diverse customer base across governments, businesses, individuals and societies worldwide, NEC India customises solutions to construct large-scale, highly reliable, scalable and flexible IT and network systems.
Brands
Ashish Vashist joins Cashify as head of commercial
Ex-HealthKart leader steps up to steer nationwide operations growth
MUMBAI: Ashish Vashist has taken charge as head of commercial at Cashify, adding a new chapter to a career defined by operational grit and steady leadership.Vashist joins Cashify after more than eight years at HealthKart, where he rose through the ranks from manager administration to national head administration. His journey there was less a climb and more a marathon of scale, strategy and systems. Overseeing pan-India operations, he managed everything from head office administration and warehouses to factories, retail stores, travel, events, real estate, procurement and compliance.
In his most recent role as national head administration, he led infrastructure, vendor management, brand compliance and team leadership across the country. Colleagues credit him with driving tighter cost control, sharper efficiency and a culture that balanced discipline with agility.
Before HealthKart, Vashist served as assistant vice president administration and operations at V-Konnect Associates and was part of the leadership team. His remit covered organisational structuring, recruitment process design, data-led performance improvement and change management.
His earlier career spans administration and facilities management roles at Max Life Insurance Company Limited and ICICI Lombard, where he handled branch operations, expenditure control and vendor coordination. He began his professional journey in hospitality, training as an industrial trainee at Radisson Blu Plaza Delhi and working briefly as a prep chef at TGI Fridays, experiences that laid the groundwork for his operational precision and people-first approach.
Academically, Vashist holds a PGDBA in human resources from Symbiosis Institute of Management Studies and a post graduate diploma in human rights from the Indian Institute of Human Rights.
At Cashify, Vashist is expected to bring his trademark mix of structure and scale to the commercial function, aligning growth ambitions with operational backbone. If his track record is any indication, he will not just manage the engine room but fine tune it for the long haul.
