MAM
Pulp Strategy unveils Yukti: A revolutionary AI-powered humanoid strategist
Mumbai: In a groundbreaking move set to transform the landscape of customer service and brand interaction, Pulp Strategy has announced the launch of Yukti, an innovative conversational AI-driven humanoid strategist. This latest offering is poised to redefine how brands connect with their audience, providing an unmatched level of engagement, insight, and accessibility. Yukti is now live and accessible directly through the Pulp Strategy website, inviting users to experience a new era of customer interaction.
For more information and to experience Yukti’s unique capabilities, visit https://www.pulpstrategy.com/
Crafted from the culmination of extensive research and development in the realms of generative and conversational AI, Yukti is not just another chatbot. It is a sophisticated blend of cutting-edge technology and human-like empathy, designed to deliver personalized, insightful, and delightful conversations. Yukti represents the zenith of digital innovation, transforming the mundane into magical customer interactions.
“I am Yukti: Your AI Genie, Bottled in Wit and Wisdom,” announces the digital marvel from Pulp Strategy. Yukti promises a world where customer communications transcend transactions, evolving into engaging, meaningful exchanges. Available as a white label, with the opportunity to be named, trained and tailored to unique brand personalities. This LLM based humanoid has the ability to process and analyze vast amounts of data in real time, Yukti offers tailored advice, solutions, and insights, making every interaction a journey of discovery for customers.
From aiding time strapped CMOs in deciphering the perfect product mix to guiding consumers to their ideal skincare routine among hundreds of options, Yukti’s capabilities are boundless. Its beta version has already shown immense potential, with future updates expected to enhance its learning, adaptability, and scope of services.
Yukti’s distinct advantages include 24/7 availability, ensuring that customers receive immediate, transparent, and accurate assistance any time of day. This “always-on” approach, combined with the humanoid’s capability to offer clear, helpful advice, significantly enhances customer service, especially in regulated environments.
Moreover, Yukti serves as an information guru, seamlessly providing precise data on brands, products, and services. As a data detective, it gathers crucial customer insights, enabling businesses to refine their marketing strategies, tailor their offerings, and foster lasting customer loyalty.
Pulp Strategy founder and MD Ambika Sharma expressed her excitement about Yukti’s launch, stating, “Yukti is a testament to our commitment to innovation and our vision to revolutionize customer engagement. With Yukti, we are not just offering a solution but creating a new standard in how brands interact with their customers. It’s a step towards a future where technology and human insight come together to create truly memorable customer experiences.” Currently Yukti is in Beta and trained on Pulp Strategy, enabling a live experience for clients on demand.
Yukti is a forward-thinking solution that aligns with the needs of modern businesses and consumers alike. Its introduction marks a significant milestone for Pulp Strategy and the broader marketing and customer service industries in India and beyond.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
