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Publicis Worldwide wins creative-mandate for DTDC Express
MUMBAI: Publicis Worldwide has bagged the creative mandate for DTDC Express. The agency will be handling an integrated mandate covering creative, digital, media and PR.
DTDC is a renowned brand in the courier and logistics sector in India and abroad. The company is headquartered in Bangalore and boasts of an unparalleled network covering 11,000+ pin codes across India and 522 operating locations in India, servicing over 220 international locations worldwide and handles more than 12 million shipments every month.
DTDC Express executive director Abhishek Chakraborty says, “The strategy and creativity shown by Publicis was in sync with our brand philosophy. I believe we have chosen the right partner to help us strengthen our brand equity.”
Commenting on the win, Publicis Ambience COO Paritosh Srivastava said “We are delighted to partner with DTDC. It is a massive player in its category and as the brand is poised to reinvent itself, we are sure that we will have a lot of opportunity to do great work together.”
Publicis Ambience ECD Jigar Fernandes, adds “It’s really a coming together of two entities who are really passionate about their work. The common goal is now to help take the brand to the place its legacy demands. It’s going to be fun.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
