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Publicis ropes in Saatchi’s Chris Foster as SVP global clients
MUMBAI: Publicis Groupe has appointed Saatchi & Saatchi worldwide chief operating officer Chris Foster to the newly created role of senior vice president global clients.
“Our clients are facing serious challenges due to technology and innovation in this ever changing world. Chris Foster will help our clients to extract the best from our talents and our formidable assets through integrated solutions. Chris has been deeply involved in the strategy and operations of several Groupe clients. His track record for growth and collaboration has defined his tenure and makes him perfectly suited for this role at this time,” said Publicis Groupe chairman and CEO Maurice Lévy.
Foster will report to Publicis Groupe chief strategist Rishad Tobaccowala and will begin in his Paris-based role on 1 September, 2015.
Currently responsible for the performance and operations for seven of the top 10 countries in the Saatchi & Saatchi network, and for significant global client relationships and management. He has been a senior leader at Saatchi & Saatchi since 1999 in North America, Asia Pacific and Greater China, as CEO of Fallon USA 2008-11, and as a member of the Global Leadership Team since 2011. He is an economics and philosophy graduate from the University of Western Ontario.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
