MAM
Publicis Media unveils Spark Foundry India
MUMBAI: When Publicis Media struck the match, it lit more than a spark. The network has officially launched Spark Foundry India, a full-funnel media agency built on data, AI and a future-first mindset, marking another bold step in its rapid growth across the Indian media landscape.
Announced in Mumbai on 17 November 2025, the new agency strengthens Publicis Media India’s already diverse portfolio and reinforces its position among the top two media players in the country. Spark Foundry India enters the market with a modern, AI and data powered model that connects brand building, performance and commerce to deliver measurable growth from discovery to conversion and loyalty.
Niti Kumar, formerly chief growth officer at Publicis Media India, has been appointed chief executive officer of Spark Foundry India. Known for strategic clarity and strong client relationships, Niti now leads the mandate to shape the agency into a high performance, future looking media brand.
Meanwhile, Ravi Bhaya has stepped into the role of chief growth officer at Publicis Media India to build further momentum across the network.
Zenith and Starcom will continue to be led by Jai Lala and Rathi Gangappa, who take on expanded responsibilities under Publicis Connected Media. Jai will sponsor Connected CRM while Rathi will helm Connected Influence, bolstering the network’s integrated, data driven capabilities.
All four leaders will report to Lalatendu Das, chief executive officer, Publicis Media South Asia, who welcomed the moves and praised the strengthened leadership bench. He noted that the refreshed structure will deepen client partnerships and open new avenues for innovation in India’s fast evolving media ecosystem.
Publicis Groupe South Asia chief executive officer Anupriya Acharya, highlighted India’s decade of strong double digit growth and its emergence as a strategic centre for talent, innovation and transformative media solutions. She credited the leadership team for driving impact and reinforcing Publicis Media’s role as a growth engine for the Groupe.
With Spark Foundry India now officially in play, Publicis Media appears ready to turn this spark into a blazing streak of momentum.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
