MAM
Publicis launches global employee-first programme – ‘Work Your World’
Mumbai: Publicis Group has announced ‘Work Your World,’ a global employee-first programme that will allow every employee of the company to work from any accessible country where the group is present, for up to six weeks a year, starting from January 2022.
“We have been working hard on how to turn the hybrid world into new opportunities for everyone at Publicis, and make the future of work more creative and more daring,” said Publicis Groupe global chairman and CEO Arthur Sadoun, adding, “We know the pandemic isn’t over, and we know that the world could close again at any time. But that’s not a reason to close our horizons and perspectives. We will continue to move forward, because one day this crisis will come to an end and because we owe it to our people to make their professional and personal experience at Publicis truly unique.”
Through this initiative that draws on the group’s heritage and values like ‘Viva La Difference,’ every employee will have the chance to access the program and experience other offices, cultures and lifestyles, via its collaborative community, said the company. It will be sharing more details on ‘Work Your World’ at the group’s second Viva La Différence seminar on its AI platform in December, it further said.
“Our people have been incredibly resourceful despite the limitations of the pandemic. They deserve to work for a company as resourceful as they are. Work Your World can help every Publicis employee ‘work their world’ in a bigger, better and brighter way thanks to our scale, diversity and Marcel,” said Publicis Groupe global CSO Carla Serrano.
Through the landing page on Marcel- its custom-made AI platform, employees will be able to: Browse local and global destinations, in over 100 countries where Publicis has offices and see dynamic updates on accessible countries and locations, with information on local health and business regulations, to take the necessary measures and precautions before travel.
In a future-facing initiative, the employees would also be able to find accommodation through a feature open to the Publicis community called Home Swap Home that enables them to share and swap accommodation with colleagues.
Additionally, they can connect with other employees in different countries, via Marcel’s profile intelligence, to discover what it’s like to live and work in a given location, and access a dedicated 24-hour contact center, to receive real-time support from experts for questions related to travel, health regulations, visas, and work permits.
AD Agencies
Goafest 2026 set for 20–22 May in Goa
South Asia’s marquee advertising festival returns with ABBY Awards powered by One Show and promises bigger conversations on creativity and innovation
GOA: The advertising industry’s annual pilgrimage is locked in. The 19th edition of Goafest will take place in Goa from 20 to 22 May 2026, bringing together the biggest names in advertising, media and marketing for three days of ideas, networking and celebration.
Announced jointly by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), the festival will once again host the ABBY Awards powered by One Show 2026 — widely regarded as the region’s most coveted creative honours — recognising outstanding work across advertising and media.
Launched in 2006, Goafest has evolved into the industry’s marquee gathering, drawing more than 2,000 professionals each year. Beyond the awards, the event has become a forum for big debates, future-facing ideas and the occasional industry soul-searching.
Srinivasan K Swamy, president of the Advertising Agencies Association of India, said the festival remains a crucible for industry thought and collaboration. “Goafest has always been a melting pot of ideas, creativity and camaraderie. We aim to spark new conversations, fresh perspectives and fuel the future of advertising and marketing. It is an occasion for the industry to come together, celebrate excellence and engage in meaningful conversations about the future of our craft.”
Dheeraj Sinha, president of The Advertising Club, underlined the legacy of the ABBY Awards, now in their 57th year. “Goafest has always been synonymous with creativity, collaboration and industry excellence. The ABBY Awards powered by One Club continue to push boundaries and set new creative benchmarks year after year. In its 57th year, the awards continue to raise the bar, and this year’s edition will be even more inspiring, bringing together the brightest minds in the industry.”
For organisers, the festival has grown beyond a calendar event. Jaideep Gandhi, vice president of AAAI and chairman of the Goafest 2026 organising committee and founder of Another Idea, said the property has become a legacy for the industry. “In its 19th year, Goafest is no longer just an event — it is a legacy we are privileged to carry forward. It is a unifying force that brings together the various industry associations across advertising and marketing under one roof. I am deeply grateful to the stalwarts who envisioned this remarkable property, and it is heartening that some of them continue to be actively involved in its journey.”
The organisers promise that the upcoming edition will dial things up a notch. Mohit Joshi, co-chair of the Goafest 2026 organising committee and chief executive officer of Havas Media India, said the festival is gearing up for a bigger, more immersive format. “Over the past 18 editions, Goafest has evolved into a premier platform that celebrates creativity, innovation and the dynamic transformation of our industry. This year Goafest will be more impactful than ever. It will introduce new formats, immersive engagements and high-calibre discussions that have never been done before.”
“With a larger scale, an inspiring line-up of speakers and a focus on cutting-edge ideas,” Joshi added, “Goafest 2026 is set to redefine the way our industry comes together to learn, collaborate and celebrate.”
Co-hosted by the Advertising Agencies Association of India and The Advertising Club, the festival continues to position itself as South Asia’s premier advertising gathering — where ideas collide, creativity gets crowned and the industry takes a long, hard look at where it is headed next.
