MAM
Publicis launches global employee-first programme – ‘Work Your World’
Mumbai: Publicis Group has announced ‘Work Your World,’ a global employee-first programme that will allow every employee of the company to work from any accessible country where the group is present, for up to six weeks a year, starting from January 2022.
“We have been working hard on how to turn the hybrid world into new opportunities for everyone at Publicis, and make the future of work more creative and more daring,” said Publicis Groupe global chairman and CEO Arthur Sadoun, adding, “We know the pandemic isn’t over, and we know that the world could close again at any time. But that’s not a reason to close our horizons and perspectives. We will continue to move forward, because one day this crisis will come to an end and because we owe it to our people to make their professional and personal experience at Publicis truly unique.”
Through this initiative that draws on the group’s heritage and values like ‘Viva La Difference,’ every employee will have the chance to access the program and experience other offices, cultures and lifestyles, via its collaborative community, said the company. It will be sharing more details on ‘Work Your World’ at the group’s second Viva La Différence seminar on its AI platform in December, it further said.
“Our people have been incredibly resourceful despite the limitations of the pandemic. They deserve to work for a company as resourceful as they are. Work Your World can help every Publicis employee ‘work their world’ in a bigger, better and brighter way thanks to our scale, diversity and Marcel,” said Publicis Groupe global CSO Carla Serrano.
Through the landing page on Marcel- its custom-made AI platform, employees will be able to: Browse local and global destinations, in over 100 countries where Publicis has offices and see dynamic updates on accessible countries and locations, with information on local health and business regulations, to take the necessary measures and precautions before travel.
In a future-facing initiative, the employees would also be able to find accommodation through a feature open to the Publicis community called Home Swap Home that enables them to share and swap accommodation with colleagues.
Additionally, they can connect with other employees in different countries, via Marcel’s profile intelligence, to discover what it’s like to live and work in a given location, and access a dedicated 24-hour contact center, to receive real-time support from experts for questions related to travel, health regulations, visas, and work permits.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
