Ad Campaigns
Publicis India unveils Thank You TV campaign for Zee TV
Mumbai: In India, television still rules. Especially for viewers and the major broadcast networks. Pioneer Zee Entertainment found a way to express its gratitude to the medium by releasing a new TVC titled Thank You TV on World Television Day on 21 November. Created by Publicis India, a part of the Publicis Group, it celebrates television’s remarkable 65-year journey.
As a source of entertainment, TV has been a constant companion, evolving alongside society, culture, and technology, and witnessing everything from historic moments and shifting family dynamics to significant societal progress. Through it all, television has remained a powerful medium that unites and connects people.
The TVC tells a unique story from the perspective of a sofa, illustrating how TV not only brings joy and smiles to families but also offers a sense of fulfillment in itself. The ad highlights its enduring importance in our lives and shows how storytelling, along with generational connections, has evolved—set to a catchy and memorable song.
Publicis India managing director Oindrila Roy said: “With the Thank You TV campaign, we aim to celebrate television not only as a source of entertainment but as a medium that has profoundly shaped how families connect and share moments together. We are proud to collaborate with Zee TV to bring this heartfelt narrative to life. Through compelling storytelling and innovative ideas, we continue to support Zee TV in strengthening its bond with audiences, ensuring television remains a cherished and integral part of millions of lives.”
“TV is still one of the best modes of entertainment for getting families and friends together. It makes us laugh, cry, think, and reflect,” added Publicis India national creative director Aman Mannan. “It even makes us jump in fear and joy. So, we wanted to pay our respects to this incredible box of wholesome entertainment with an out-of-box idea. Thank you, TV campaign is sofa’s ode to TV.”
Zee Network CMO Kartik Mahadev highlighted: “As 10 crore homes watch TV together every minute, we are reminded of its unparalleled ability to spark joy, ignite conversations, and shape the collective aspiration of a nation. On World TV Day, we wanted to celebrate this unique bond, and our partners at Publicis India brought it to life with a playful twist — seeing TV through the eyes of the sofa, the constant companion to countless shared moments. This idea beautifully captures TV’s role as the heart of togetherness in Indian homes. This film is a tribute to TV’s role as a timeless storyteller that evolves with us while keeping the spirit of togetherness alive.”
As a television monitor, Indiantelevision.com would like its impact only to grow!
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
