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Publicis Groupe acquires France-based digital agency Mediagong
MUMBAI: Publicis Groupe has acquired independent French digital agency, Mediagong.
Mediagong will be aligned with Leo Burnett France, one of the top 10 full-service agencies in the country, which has experienced high growth over the past two years.
Mediagong will retain its current name and will continue to operate under the leadership of its founding partners Guillaume De La Brosse, David Oks and Olivier Zetlers. They will take the title of Deputy Managers of Mediagong, an entity within Groupe Leo Burnett France, and will report to Jean-Paul Brunier, president of GroupeLeo Burnett France.
Brunier said, “Mediagong is a smart young company with a track-record that‘s already very solid and a management team that is very impressive indeed. They‘re energetic, rigorous, structured and driven to achieve high levels of return on investment for their clients. Every project they undertake is carried out with the same passion for perfection. Digital has become key to our clients, and the French market has the potential for strong growth. This strategic acquisition means Leo Burnett will be among the very few full-service agencies with such a strong grounding in digital expertise.”
Mediagong founders, Guillaume de la Brosse, David Oks and Olivier Zetlers, added, “When we began almost 10 years ago, our motivation was fundamentally to offer our clients strategies that would be more wide-ranging, more effective and more international. From that viewpoint, our discussions with the Leo Burnett team showed us clearly that there would be huge advantages to pooling our expertise, whether TV, shopper marketing or digital. Uniting our skills, in the sectors of food, beauty, banking and luxury, in particular, will further strengthen the pertinence of our recommendations to clients. Moreover, this bond with one of the world‘s most creative networks will open up stimulating perspectives for our internal talent pool, within an ecosystem that is focused on the observation and understanding of human behavior.”
Mediagong was founded in 2002 and employs some 50 communications professionals on the conception and development of innovative digital tools and interactive campaigns. The company has demonstrated strong growth, reporting more than 25 per cent in 2011.
Its many core sectors include digital and community strategising, social media, the development of brand content, advergaming and mobile.
Mediagong‘s client list is particularly strong in the food, beauty and luxury industries, as well as financial services and retail.
ZenithOptimedia forecasts a 1.5 per cent increase in total French adspend in 2012, from €9.7 billion in 2011 to €9.8 billion. Within that overall market, expenditure on Internet advertising is forecast to rise to 20 per cent of the total in 2012 and 23 per cent in 2014, up from 19 per cent in 2011.
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Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
