MAM
Publicis co. Zenith hires three, strengthens organisational structure
MUMBAI: Zenith, part of Publicis Media India, has strengthened its organisational structure and announced three senior-level hires.
Atul Sharma has joined Zenith as Senior Vice President in New Delhi and will be the business head for SBU that includes Nestle, Truecaller, Yatra, Hotels.com and others. A marketing post-graduate, he has more than 16 years of work experience across multiple marketing and media functions such as marketing services, market planning, consumer research, sales, events, public relations strategic media planning, buying and implementation. Consumer insights are his strong point. He has led businesses for Snapdeal, Freecharge, Gaana.com, Cricbuzz.com, ITC Retail, Del Monte and Lenskart among others.
Love Guglani has come on board as the Senior Vice President for Zenith, based again in New Delhi, to lead the other SBU for Cargill, LVMH, Jabong, Micromax, Hennes & Mauritz (H&M), Aviva amongst others. He again, has more than 16 years of work experience in media across strategy, planning, buying and implementation. Love has a diverse background and has led businesses such as LG, Tata DoCoMo, HCL, Samsung and Intel Microprocessors.
Another senior hire is Swati Jha. She has joined Zenith as the Senior Vice President to head the agency’s West India operations and will be based in Mumbai. She is a MICA alumnus with over 14 years of media agency experience.
Swati Jha has led large FMCG businesses such as Mondelez (earlier Cadbury), Marico, Kellogg’s, Godrej and Zydus Cadilla in senior leadership roles. In previous roles, she has spearheaded award-winning work on brands such as Saffola, Parachute, Bournvita not just in the Indian market but also in some of the prestigious global platforms and juries such as Festival Of Media Asia Pacific (FOMA.)
Tanmay Mohanty, Group CEO, Zenith India, said, “Our best in class data, tools, insights and strategy have led to a high pitch win rate and great performance on existing businesses. We are pleased to announce these three senior-level hires for Zenith who will help us upscale our operations, in line with our accelerated growth and momentum. I look forward to our new appointees bringing in fresh vigour, enthusiasm and passion to the organisation and embracing Zenith’s unique and highly differentiated offering.”
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
