AD Agencies
Publicis CCI probe: Delhi HC rejects plea to halt investigation
HC urges parties to raise objections before the competition regulator
NEW DELHI: The Delhi High Court has declined to interfere with an ongoing investigation by the Competition Commission of India into alleged anti-competitive conduct involving Publicis Groupe, holding that no cause of action had arisen for the petitioner at this stage.
A bench led by Justice Purushaindra Kumar Kaurav dismissed a writ petition filed by TLG India Private Limited, the Indian arm of Publicis Groupe, after noting that no formal notice had been issued to the company by the regulator.
TLG India had challenged summons and investigative steps issued in the name of “Publicis Groupe”, arguing that the reference was to a brand rather than a legally identifiable enterprise under the Competition Act. The petitioner contended that while summons were addressed to its office and employees, it was not itself named as the entity under investigation.
Appearing for TLG India, senior counsel Ritin Rai argued that investigations must be directed at a defined juristic person and sought quashing of the summons. The court, however, asked whether any notice had been issued directly to TLG India as a legal entity: an assertion the petitioner conceded had not occurred.
The CCI, represented by senior advocate Jayant Mehta, opposed the plea on grounds of maintainability, stating that notice had been issued to Publicis Groupe SA and that TLG India lacked locus to challenge proceedings in which it was not a named party.
The bench reiterated that courts are reluctant to intervene in ongoing proceedings before statutory authorities. It observed that any legal consequences arising from notices issued to an allegedly non-existent entity would have to be examined by the CCI itself. With no notice issued to the petitioner, the writ was disposed of, leaving parties free to raise their objections before the regulator.
The investigation, initiated in March 2025, relates to allegations of price-fixing and collusion among major advertising agencies and industry bodies operating in India.
AD Agencies
AdTrust Summit 2026 to examine trust, AI and Gen Alpha in advertising
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI: At a time when advertising is navigating a delicate trust deficit, the Advertising Standards Council of India is preparing to bring the industry to the table. On 17 and 18 March, the body will host the inaugural AdTrust Summit 2026 in Mumbai, a two-day gathering designed to spark conversation around responsibility, regulation and credibility in modern advertising.
The summit, to be held at the Jio World Convention Centre in Bandra Kurla Complex, will bring together leaders from advertising, media, technology and policy to examine how brands can build trust in a marketplace increasingly shaped by algorithms, influencers and artificial intelligence.
In an age of deepfakes, dark patterns and blurred lines between content and commerce, the question is no longer just how brands capture attention, but whether audiences believe what they see. The AdTrust Summit aims to unpack that challenge.
Day one will turn its attention to the youngest digital natives. Titled Decoding Gen Alpha, the session will unveil ‘What the Sigma?’, a study by ASCI and Futurebrands Consulting that explores how children growing up in a hyper-digital environment encounter advertising and commercial messaging.
The report presentation will be delivered by Santosh Desai, founder and director at Think9 Consumer Technologies and a social commentator known for his insights into consumer behaviour. The discussion that follows will attempt to decode how Gen Alpha consumes media, interacts with brands and navigates the growing overlap between entertainment and marketing.
In a move that mirrors the subject itself, two Gen Alpha students will also join the conversation, offering a rare perspective from the generation advertisers are trying to understand.
The second panel of the day will shift the focus from observation to implication, asking what the report’s findings mean for brands, agencies and society. Speakers include Karthik Srinivasan, communications strategy consultant; Preeti Vyas, president at Mythik; and Abigail Dias, associate president planning at Ogilvy. The session will be moderated by Sonali Krishna, editor at ET Brand Equity.
Day two moves from insight to regulation. Under the theme From Compliance to Trust, ASCI will release its Ad Law Compendium, a comprehensive guide to India’s advertising regulations.
The day will open with a keynote by Sudhanshu Vats, chairman at ASCI and managing director at Pidilite Industries, followed by a chief guest address by Sanjay Jaju, secretary at the Ministry of Information and Broadcasting.
Legal experts from Khaitan & Co., including Haigreve Khaitan, senior partner, and Tanu Banerjee, partner, will present an overview of the current advertising law landscape in India and examine whether existing frameworks are equipped to deal with emerging technologies and formats.
Subsequent panels will explore issues increasingly shaping the industry’s ethical compass. Conversations will range from the limits of persuasive design and the rise of dark patterns, to the growing scrutiny brands face from digital creators and consumer watchdogs.
One session will also feature Revant Himatsingka, widely known online as the Food Pharmer, whose critiques of packaged food brands have sparked debate around transparency and corporate accountability.
Later discussions will turn toward media literacy among Gen Alpha, asking how children can be equipped to navigate a digital world where gaming, content and commerce are becoming indistinguishable.
The summit will conclude with a final panel on the future of advertising, bringing together voices from agencies, legal circles and technology platforms to discuss how innovation, intelligence and integrity can coexist.
For an industry built on persuasion, trust has always been its quiet currency. But as audiences grow more sceptical and digital ecosystems more complex, that currency is under pressure.
Events like the AdTrust Summit suggest the advertising world knows it cannot afford to take credibility for granted. The real challenge now is turning conversation into commitment.
