MAM
Publicis Capital bags HPL’s creative biz
MUMBAI: Publicis Capital, a division of Publicis Communications, has won the creative duties of HPL Electric and Power following a multi-agency pitch that took place in Delhi.
Publicis Capital‘s responsibility will be to take care of the corporate brand as well as packaging design and creative communications for HPL‘s range of products.
The brand‘s spends on above and below-the-line activities are in the range of Rs 150-180 million.
Publicis Capital CEO Hemant Misra said, “The phenomenal growth of HPL is a harbinger of the brand value waiting to be unlocked. I look forward to this opportunity of partnering with the brand owners to take the brand to its rightful place in the consumer space.”
HPL joint managing director Gautam Seth said, “We have been aggressively introducing various products and innovations in the market. This made it imperative for us to associate with an agency which understands and connects with our diversified target group. We are excited to partner with Publicis Capital and look forward to create a distinct identity for HPL and for our various products, keeping in mind the essence of the brand.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
