MAM
Publicis brings in Bobby Pawar, Partha Sinha & Ambika Srivastava
MUMBAI : Big man Bobby is back. Bobby Pawar that is. Publicis Worldwide today announced that
Pawar has joined the agency as director, chief creative officer – south Asia.
Pawar as readers may recollect was the fall guy in the JWT-Ford Figo scam a couple of months ago.
He brings with him oodles of creative experience right from his days as a copywriter at Tara Sinha McCan Erickson, then on to Ogilvy in Mumbai and New York and then Mudra and finally his last stint at JWT where he was managing partner & CCO.
He is reportedly replacing vice-chairperson and national creative director Ashish Khazanchi, who is moving on.
Publicis also announced other hires: Partha Sinha – who is being pushed upstairs from his managing partner position at group agency BBH – as director, chief strategy officer South Asia; and media vet Ambika Srivastava as director, marketing and new business – India.
The three will also be on the Publicis India management board and will report to CEO, south Asia Nakul Chopra. With Sinha moving on to Publicis from BBH India, his replacement at the agency is senior strategy director Sanjay Sharma who has been redesignated as planning head.
These announcements were made by Publicis Groupe chief operating officer & executive chairman Publicis Worldwide Jean-Yves Naouri . Both Naouri and Chopra said that they were glad to strengthen the leadership team at Publicis Group in India with these additions, and that clients will draw the benefits of the value they bring to the table.
Chopra was reportedly eyeing Pawar as a leadership hire much before the entire Ford Figo incident broke out.
Publicis global creative director Erik Vervroegen believes that both Partha and Bobby make for a very potent team and that Bobby can take the group’s creative product to the next level.
And what does the duo have to say? Quoting them from the press note issued by Publicis: “We have been wanting to work together as a team for some time now – Publicis has provided us the perfect platform to do so. Brand communication in today’s world has changed substantially – thinking and creativity need to be more concurrent and seamless – we want to approach it that way. Being involved from the root of the problem to the final delivery of the solution is the best way to add value to a brand.
And finally, Ambika Srivastava. Said she in the press note: “I am excited about my new role. For me it is literally ‘back to the future’ where in today’s environment paid, earned and owned media are bringing complete perspective to a client’s business. And this is a great way to Lead the Change.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
