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Publicis Beehive bags creative duties of Club Factory
MUMBAI: Publicis Beehive, the full ad service from Publicis Worldwide, has bagged the creative mandate of Club Factory. As its creative partner, Publicis Beehive will play an integral role in launching the brand in India.
A popular online shopping brand across the world, Club Factory has a strong presence in South Asia, Europe, the United States, the Middle East and other regions. What makes Club Factory unique is that it allows users to shop through millions of products that are trendy and fashionable and available at unbeaten prices.
Club Factory Marketing director Aviva Wu said, “Club Factory has managed to carve a unique niche in the hearts of the consumers across various markets that we operate in. India is no exception with consumers, especially the youth, having taken a liking to the brand in a very short span of time. We have ambitious plans for the market and are glad Publicis Beehive is our creative partner.”
Publicis Beehive COO Paritosh Srivastava said, “The Indian online retail market is at an interesting juncture right now with a plethora of brands vying for some share of the customer’s attention and also his wallet. Though a late entrant, Club Factory is already a well-known brand and our task was to make it a popular and regular online partner of its patrons and keep them coming back for more. With the inaugural launch communication already out, we are confident of achieving that.”
Commenting on the same Publicis Beehive ECD and head of creative services Shyamashree D’Mello says, “It was great fun working on the Club Factory launch campaign, as it challenges the notion of fashion being the fiefdom of expensive brands. The bonus was getting the energy of Ranveer Singh and the elegance of Manushi Chillar, paired together for the first time ever, to do that. The light-hearted reverse snobbery they bring to the fore, really hits home as it’s all about being trendy and original in style choices, but paying a fair price for it. Fashion pundits be damned!”
To further the cause of the brand in India, Club Factory recently announced Bollywood’s leading star and youth icon Ranveer Singh and Miss World Manushi Chhillar as a brand ambassadors. Ranveer and Manushi will be featuring in the brand campaign which is conceptualised by Publicis Beehive.
The film has been launched on various digital platforms and has been receiving some rave reviews from the viewers. It has already surpassed 24 million views on YouTube since it went live a few days ago. The campaign has also been launched across various platforms including television, digital, outdoor, print etc.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
