Account
Publicis bags Nilgai Foods media mandate
MUMBAI: Publicis has bagged the media mandate for Nilgai Foods and the account will be handled by the agency’s Mumbai office.
Publicis Beehive CEO Sanjit Shastri said, “This is an exciting space to be in – as consumers are increasingly conscious of what they consume on a daily basis. We see Cocofly as a clear winner – given the sheer goodness of the product and the dynamism of the leadership team at Nilgai.”
Founded in 2011 by entrepreneurs Arjun Gadkari and Abhay Jaiswal, Nilgai Foods is in the packaged food space with its brand of sauces called Pico and Cocofly fresh natural coconut water. Nilgai is reported to be one of the top 10 Indian startups to watch out for in 2016. Its brand campaign for Cocofly broke in April in New Delhi this year.
Nilgai Foods, co founder Arjun Gadkari said, “We are excited to be working with Publicis Beehive. It is clear that the team thinks about media differently from other agencies, and focuses first on finding the right consumer before formulating a plan to target them through effective campaigns. We believe that packaged coconut water in India will become the hot topic of this summer, and we are confident that our brand Cocofly can be seen as the market leader in this nascent market with the help of Publicis Beehive’s contribution.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
