MAM
Publicis Ambience & Ambuja Cement part ways
MUMBAI: Ambuja Cement and its creative partner Publicis Ambience have decided to mutually part ways.
“When we started our journey together, the goal was to set stage for Ambuja to be counted among India’s Top 10 brands. We all knew that this task can only be accomplished over many years. Nonetheless our Khali campaign did go a considerable way to move us towards the goal. Together we have celebrated that fact that this campaign won accolades from every national and international award – be it for creativity or effectiveness. However, as we assessed the way forward, we understood that we have differences in our vision for the brand and the category and agreed that it would be best if we parted ways at this point in time,” said Publicis India managing director Srija Chatterjee in a statement.
This mutual decision marks the end of relationship of almost four years in July this year between Publicis Ambience and Ambuja Cement.
“It was a fruitful partnership. Khali certainly was a new high in our brand building process. Not only that it locked strength with Ambuja inseparably, but also took the brand to a new level’, said Ambuja Cement head of brand and marketing strategy Vivek Deshpande, adding, “However, going forward, we have mutually agreed to part ways to explore a different approach to branding. “
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
