Ad Campaigns
Public App launches #PublicSalutes campaign
Mumbai: As the nation prepares to celebrate India’s 78th Independence Day, Public App has unveiled the teaser for its upcoming Independence Day campaign, igniting a flame of patriotism with #PublicSalutes. The #PublicSalutes campaign is a heartfelt ode to the indomitable spirit of India’s freedom fighters, delving deep into the lives of unsung heroes who etched their names in the accounts of history.
In a powerful collaboration with a diverse group of content creators, Public App embarked on a mission to uncover the untold stories of living legends who were instrumental in India’s freedom struggle. To kick off the campaign, Public extended an invitation to these creators to help find these freedom fighters. Through their efforts, these powerful and inspiring stories of personal experiences, sacrifices, and dedication to India’s independence will find their way to a larger audience. Their stories, echoing with the spirit of a bygone era, aim to inspire a new generation to cherish the legacy of our nation’s builders. These compelling video interviews will be released daily by these creators on the App from August 9th to August 15th, bringing these remarkable stories to life.
Beyond the moving narratives, Public App will also feature a district-wise collection of Commemorative Cards, available on the App daily till 15 August, to educate about the immortal contributions of our brave national heroes. Each tale, a testament to courage and resilience, will be accessible to users, fostering a deeper understanding of the sacrifices made for our independence. Users will have the opportunity to explore the stories of heroes who fought and contributed to the struggles in their surrounding areas, forging a personal connection to the legacy of those who made a difference nearby. Public App seeks to bridge the gap between historical sacrifices and local appreciation, helping people recognize and honor the contributions made in their own vicinity.
The recently launched teaser video is a captivating prelude to a campaign that promises to be a soulful exploration of India’s freedom struggle. This initiative is not only dedicated to preserving and sharing the extraordinary contributions of these unsung heroes but also to honouring their legacy for generations to come.
Sazal Batra, VP Operations, who oversees Creator Operations for Public app said, “We are incredibly grateful to these talented content creators for their passion and dedication in bringing these stories to life. Their collaboration has been instrumental in ensuring that the legacy of our freedom fighters is preserved for generations to come. We believe that #PublicSalutes will not only educate and inspire but also foster a deeper sense of patriotism and unity among our users. By sharing these stories, we hope to create a ripple effect of respect and admiration for our nation’s heroes”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
