MAM
psLIVE allies Parivar with ‘All Is Well’ for effective marketing
MUMBAI: Experiential marketing division from Dentsu Aegis Network, psLIVE has facilitated a marketing tie-up of the tea brand Parivar with Umesh Shukla’s latest movie – All Is Well.
With Bollywood emerging as a marketing tool that can be strategically used by brands to talk to consumers, psLIVE assisted Sapat International to associate its tea brand Parivar with the movie as the positioning of both the brand and the film exhibit an extremely seamless fit.
The promos from the All Is Well stable clearly suggest that the movie directly targets family consumption – a coherent purpose that Parivar also desires to achieve.
As part of the tie-up, Sapat International created a co-branded television commercial with All Is Well in an attempt to capitalise on this psLIVE-helmed partnership.
Sapat International group managing director Nikhil Joshi said, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”
To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print campaign and ‘on-pack’ packaging.
psLIVE vice president Sidharth Ghosh added, “All Is Well seemed to be a perfect fit for the tea brand ‘Parivar’ as both seamlessly blend with each other. This association will increase the brand recall. At psLive, we are extremely delighted having initiated this integration.”
The movie stars Rishi Kapoor, Supriya Pathak, Abhishek Bachchan and Asin in lead roles.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
